Me explanation surge pricing to an Amerikkkan: "Now imagine a burger..."
https://twitter.com/ABC/status/1762473461815857617
Also I really wish the front page designers for the new york post would use their talents for good. (Cw: burger)
Love to show up to order a food and see "$1.75" change to "$2.95" as my finger hovers over the "buy" button.
I think they need to take this to the next level and make every purchase order one of those penny-auctions, where you pay $.25 to bid on something that starts at $0.01 and has an army of bot-straw-purchasers bidding up the price every time you place an order.
We need them to add NFTs with 4 hour expiration dates to whatever you just said
I was shooting heroin and reading “The Fountainhead” in the front seat of my privately owned police cruiser etc.
How long until they start doing individualized prices; some people are less sensitive to price at certain times, and this can be predicted.
Got a crying kid? Probably not gonna walk when you find out a happy meal costs 20 bucks.
200% "dining while homeless" surcharge is next.
It'll do the bullshit travel sites do where it figures out how much you're willing to pay by slightly increasing it every time.
I already only buy out when the coupon is
Genuinely if it was like an automatic 10% tip that gets split among the staff during rush hours I’d probably praise it. But that’s not what it is.
dystopian capitalist hellscape food, now at dystopian capitalist hellscape prices!
What’s so stupid about this is there are already well established ways for restaurants to do “surge pricing” that don’t piss anyone off. They’re called happy hour, early bird special, late night special, etc.
Yeah this framing is everything. Customers very distinctly don't like to feel like they're getting fucked
I feel like these business fucks think they are coming up with genius ideas, then they don't account for the fact, that there is no competition in the ride-share market. But there is competition in the GODDAMN FAST FOOD market.
The problem is that the competitors might adopt the same practice because they can
A car ride at the right time to the right place is also just a lot more valuable than a burger at the right time/place. Need to get to work and can't wait for the bus? Have a plane to catch? It's late and there's no transit running? There's really one way to get you where you need to go, especially if you have multiple people or bags.
But fast food slop? Outside of rare situations, you can find comparable slop (even just at a gas station or 7/11) elsewhere, or you dig deep in the cupboard and have a can of soup or something.
competitors will pick this up real quick, and the great thing about this is the customer doesn't even know for sure until they're literally there & hungry. a solid 4$ increase on the thing you like? next time you won't come. but with this, who knows, next time your borger might be cheaper! better give it a shot!
best case scenario, only the weirdest of white people eat dinner at exactly settler-colonial dinner time, and eventually traffic ends up distributing evenly throughout the day, allowing less roads in cities?
Unhappy hour
Unhappy meal
Having the burger price story playing as a headline about a deli store worker being shot scrolls underneath sure is...
yeah
This will absolutely tank their sales. Nobody buys anything except the "biggie bag" (which used to be the 4 for $4) anyway and if they start charging more for that at their busiest times that drive-thru line will clear right up. Everyone bitches about McDonald's but the fact remains they got their 2 sammiches for four bucks thing which is still acceptable.
I can't wait to get the red snapper: market price experience when digging the couch for coins to see if I'm getting a 4 for $4 today or not
People don't realize it, but stuff like this is unironically a battle in the Class War. If we can collectively say "no" to "surge pricing" and "micro transactions", it won't be profitable, and they'll have to move into another way of screwing us
If I went to get a burger and it was arbitrarily more expensive than an hour ago I would literally never go back.
This is 100% going to drive away customers. Absolutely genius.
Yea you're not going to get more people coming in on off peak hours you're just going to kill your lunch rush everyday.
Most people with a job don't really have the option to go at 330 to buy a burger without a payment plan.
Also we should be taking bets on how batshit insane the surge pricing is.
Over under is $18 for a basic meal.
You have more faith in people than I do. I'm betting the vast majority of people who can afford it will just accept it and it will become the norm, which will fuck over the people who can't. That's how these things always are.
They saw McDonald's driving away customers with their new "beg for refills" policy and thought they could one them up.
Amazing idea to price gouge and worsen the customer experience on literally the cheapest part of the entire thing.
WTF it used to be common knowledge that the fountain drinks cost less than the cup, how bad are their financials that this will make a difference.
Just a few years after soda fountains have reached their peak, McD's wants to take them away? Shit sucks yo.
of course they'd figure out a method & excuse for this eventually. the only reason not to was the difficulty in organizing price elasticity at scale, but these days, and with computers to organize it automatically? they wouldnt want to give managers/franchisees this kind of latitude but a computer the C-suite have complete control over checks all the boxes
and during a period of constant inflation going on anyway no-one knows what their bill will be going into a restaurant so the adjustment period shouldn't be a shock.
pretty soon algorithm-derived elastic pricing won't even be blamed on the company, its the Alogorithm, its the other people trying to get lunch, there will be "hacks" and strategies for this to be 'cheaper' than it was before if you calibrate--only an idiot would pay full surge price for a baconator, fuck you for complaining
Looking forward to the day the pricing algorithm fucks up and increases prices by 2000% because it gets an error and thinks that 10000 people are about to all walk into the store at once.
only an idiot would pay full surge price for a baconator, fuck you for complaining
you'll also have people making youtube videos about paying surge prices for baconators because they want to have life experiences or make the most out of life.
If this affects my late night baked potato run, I'm gonna scream
lol
lmao
Soon the /r/frugal meta will be to purposefully alter your circadian rhythm so that you get hungry outside of peak hours.
"Inflation's next frontier"????
You'd think there's a point where everyone, even the most propagandized, see through this?
Huh? So this is the second largest burger chain in the US? Weird that they don't really seem to have much of an international presence then, I would've expected them to be everywhere like McDonalds and KFC.