Ketchup With Those Fries? Sure—as Long as It’s Anti-Woke: Those Bud Light protests just scratched the surface. The right wing is constructing an entire parallel economy, from coffee to banks

Bud: "We like LGBTQ+! Give us money!"

Bigots: "We hate them so now we hate you!"

Bud: "Wait! Come Back! We hate them too! You've always been our core demographic and we're strongly tied to whatever you want!"

LGBTQ+: "Oh, that's how it is, huh?"

Bigots: "Nope. Not buying your beer anymore. We've already decided we hate you. Our defining characteristic is stubborn hatred. We are defined by the grudges we nurture."

Regular people who don't like bigots: "Ew. Bigot beer."

Bud: "JUST TELL US HOW TO PANDER IN A WAY THAT GETS YOU TO BUY OUR WEAK AWFUL BEER!"

It's all just branding and marketing from these companies. Teamsters job actions and gay bars boycotted Bud Light in the 70s to pressure them to change their hiring policies to be more inclusive. The company isn't going to tell that story. Instead they'll appropriate those virtues to morally brand their products. Anti-woke somehow manages to be even dumber, but it's still just branding so people can consume their morality.

It's like how Amazon created an ad to show off having someone in a wheelchair working a warehouse job, while actively trying to shut down that worker's ability to organize for better compensation and working conditions. Not to mention the issue of why a disabled man in his 60s has to work a warehouse job like that.

Agreed. They should not have caved; they should have given the corporate PR version of the middle finger to the crazy right.

Normal people were pissed they doubled back so fast,

Disagree. Normal people either ignore culture war junk and basically didn't notice or care that this happened at all, or chuckle at the silly people boycotting over using a trans woman in advertising and then chuckle again at people boycotting over them ceasing to use said trans woman in their advertising, ideally while drinking a better beer both before and after.

The people pissed they doubled back on Mulvaney are people who are interested enough in both beer advertising and trans issues to know that they stopped an ad campaign featuring a trans woman because it upset part of their target demo and be angry at that fact (this is Bud Light, the target demo is working class predominately conservative predominately straight white men who either don't know that better beer exists or can't fit better beer into their budget). I think you just underestimate the sheer political apathy of "normal people".

This isn't a new thing either. After the Civil War, poor newly freed black people starting joining up with poor white people to demand better wages. They started to become an actual threat to The Powers That Be. (Read: Wealthy White Men.)

The reaction? The wealthy white men stoked racism (which was already there) and encouraged it to grow. This splintered the white-black alliance and hobbled their quest for more rights. Instead of a united front against the people actually making their lives miserable, poor white people attacked black people and black people had to defend themselves against poor white mobs.

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Just wait for some bullshit moral panic to nucleate around a popular brand, and then market your own shitty version as the anti-woke alternative.

Why wait when they can simply manufacture that moral panic.

market your own shitty version as the anti-woke alternative.

And that "anti-woke" version will be made on the same lines, by the same people, in the same building, and the profits will go to the same people - but it has a different label and name so its all OK.

Stuff like green washing, pink washing, and rainbow washing are basically the same thing but for the other side. The main difference is whose views are being pandered to as part of the grift.

I'm cis/heterosexual and white (though white supremecists would argue against the latter since I'm also Jewish). It always amazes me how LGBTQ people existing is "they're shoving it in my face" when straight people existing isn't "you're shoving your heterosexuality in my face."

I can walk down the street holding my wife's hand and can kiss her and nobody thinks twice about it. If an LGBTQ couple does the same, though, they get the "shove it in my face" rhetoric. LGBTQ people should be able to do anything that straight people can do without being harassed for it.

Every time I hear about some alternate conservative version of a product that really doesn't need to have a political affiliation, it's subpar at best (like that coffee sold to people who are sexually attracted to their guns), actively dangerous at worst (raw milk). It's amazing. They really will shoot themselves in the foot (and give themselves food poisoning) just on the off chance that it might annoy a liberal.

If I didn't have these pesky morals, I could make so much money off of them. Just slap a "MAGA/AMERICA FIRST/PATRIOTISM" label on some product and claim that purchase of this product hurts liberals. Then, pull in the money until they catch on to the scheme.

After they finally catch on, you just launch the next product under a different name and grift more money from them.

It's all projection. All of it.

With the right, it's always projection. They are all about the identity politics, all the time. Just watch them react to things like bits of cloth and songs played at games, as an example. Or being told - correctly - that this country was founded as a secular nation, not a xtian one...or being told that xtianity may dwindle to less than 50% in the not too distant future...

Right wing people are morally and intellectually bankrupt. The politicians know they have nothing to offer their voters, so they go for the FUD approach. It isn't our predatory deregulation and destruction of the environment that's the problem, it's all those trans people!

Funny how the group of people that accuses others the mos,t of things like pedophilia, are the ones that resoundingly get charged with pedophilia.

I wouldn't trust it to identify actual woke brands, if such a thing exists.

Let me know a point in human history when Conservatives were not the worst of humanity?

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Just abort conservative fetuses before they become full-blown menaces to society.

I don't think there's anything inherently wrong with Conservatives. It gives a little breathing time between progress for people to get used to change. I think the problem is Regressives brand themselves as Conservatives. Regressive policies are the real problem.

Plus there's almost certain to be a factor in a brand's V-score that relates to whether or not they paid the app maker.

You're right, it's religious splintering, just now in a very US way, with commercial consumer brands.

Oh wow, she did! Poor Naomi (Klein)! https://www.theguardian.com/books/2023/sep/17/doppelganger-a-trip-into-the-mirror-world-by-naomi-klein-review-across-the-great-divide

I've been so tempted to make and sell custom flags printed with pro-Biden/LGBTQ themes, then have pro-trump messaging printed on top using a water-soluble ink so that these idiots would hang the flags proudly like they always do........only to have the flags change completely the first time it rains hahaha. I'd love to see them frantically trying to pull down a flag in a rainstorm 😂

These people are cornering the market on stupidity.