And let me say, I really do see it as a family. Much like family members, our brands are abstract nodes of wealth, interchangeable assets for their patriarch to absorb and discard according to the opaque whims of the market. And just like family members, our brands regard one another with mutual suspicion and malice.
Makes sense. They keep him contained somewhere to ramble, while appropriately inducted and vetted comedians interpret, neutralize and transmit his bullshit and make it funny.