And let me say, I really do see it as a family. Much like family members, our brands are abstract nodes of wealth, interchangeable assets for their patriarch to absorb and discard according to the opaque whims of the market. And just like family members, our brands regard one another with mutual suspicion and malice.
...Collins said that “part of the reason we did bought InfoWars is because people on Bluesky told us it would be funny to buy InfoWars” adding that “those people were right” this “is the funniest thing that has ever happened”.
The funniest piece is going to be seeing old followers believe it’s still the InfoWars they know and love. It took forever for people to stop eating the onion in large numbers, and it still manages to happen on occasion.
Through it all, InfoWars has shown an unswerving commitment to manufacturing anger and radicalizing the most vulnerable members of society—values that resonate deeply with all of us at Global Tetrahedron.
This is what I call a master class on starting a soft revolution: you take over a symbol of the opposite ideology, in the most outrageous and ridiculous way, make it known to all, and completely subvert it and deconstruct it, piece by piece, until it stops making any sense to its former self.
Saw the news on their YouTube. Looked it up thinking it was satire and sure as shit it’s not. Probably the fastest I’ve ever purchased merch ever. Gonna love wearing my onion shirt, always loved them but this was the point I needed to send them some money because this is hilarious.
Wait, what? Which parts of this are satire now? I read the Onion piece that Global Tetrahedron was purchasing InfoWars, but this is a Guardian story saying The Onion is purchasing it? I'm a bit confused.
They should run it like it was. Then in about a year, just subtly start changing the context. Then before you know it, they are going to start supporting progressive topics.