Before I even read it I knew it was more ads or AI of some sort and yep it's both. Sure yeah we need more ads. Can I get a Microsoft store button on mouses now? Ohoh a dedicated 2nd screen for ads on every monitor. We must please the share holders and the rich!
Attention citizen, your Economic Consumer Activity Monitor has identified error with your system and/or the Citizen Observation Rate to the unit. Your worldwide credits have been locked pending resolution.
Do you remember a few years ago, it came out that some company was working on a new idea that, when you were given an advertisement on a TV, it could require you to say the product name aloud or it wouldn't continue?
I try not to concede anything related to advertising because everything they want seems so dystopian.
I remember another one proposing using eye tracking on a phone's selfie camera to make sure you were watching ads, with the ads pausing every time you looked away.
There was also another patent for a TV with an eye-tracker camera in it to make sure you were actually watching the ads, another one that would unmute itself if it was muted during ads, and one designed to count the number of people in a room to charge you for piracy if you didn't buy enough tickets for everybody for pay per view shows.