As Twitter destroys its brand by renaming itself X, Mastodon user numbers are again soaring | TechCrunch
As Twitter destroys its brand by renaming itself X, Mastodon user numbers are again soaring | TechCrunch

As Twitter destroys its brand by renaming itself X, Mastodon user numbers are again soaring | TechCrunch

As Twitter ditches its iconic branding in favor of owner Elon Musk's favorite letter "X," its open source competitor Mastodon is once again seeing usage numbers soar.
I can fathom no world where you'd want to trade away a multi billion dollar brand for a new brand you literally can't SEO. What, you think your brand is gonna be more impressive that the generic variable, and a part of the alphabet?
"Follow me on Twitter" becomes "follow me on X"? "You should tweet that" becomes "you should X that"? The little blue bird on every shop window, website, and business card becomes a stylized letter that, hopefully, doesn't look so threatening on the next iteration?
It's a textbook case of brand destruction. I almost regret never making a Twitter in the first place, just so I could quit today, or at any of the hundred days in the past year where it got inexplicably worse without reason.
"You should X-create" that
And a tweet becomes an "X-cretion"
It’s just a new form of messaging called X-communication.
oh wait.
Ain’t X-ing a term for cutting something out of your life ?
I should X that sounds like I should delete/close that. How apt.
Twitter is my ex
To me it sounds like axe.
"Yep, brilliant. Axe it."
Haha, I know the most appropriate iteration, a red background with the X in a white circle.
Perhaps with each corner of the X at a 90 degree angle clockwise? You know, to add style points.
Its a terrible rebrand that pretty much comes because of Elon's impulses, or in other words, for shits and giggles. Regardless of this hilarious trashing of such a powerful brand, I'll have fun calling tweets "xeets" for a good week.
“Hey bros wanna see me light $40 billion on fire?”
Please call them Elon's x-crements instead.
It must be so horrible working "with" him. You're trying to build something and every morning you must be frightened to see Elon hanging on a ladder because he thought it was so funny to draw dicks everywhere on the building, which would have you cancel everything you are working on.
Follow me on ten.
You should x-crete that
Destroying the brand and ruining twitter was always the goal. There's a good reason why Saudi Arabia fronted half of the bill....
Xing is short for kissing IE XOXO. So instead of tweeting we are now kissing!
“Hey, check out this X video”
Jamie Kennedy's show is about to become relevant again. You've been X'd!
He's just a fan of Laurie Anderson. Give him some slack!
Let X = X
Here is an alternative Piped link(s): https://piped.video/watch?v=UfOK0evCqZY
Piped is a privacy-respecting open-source alternative frontend to YouTube.
I'm open-source, check me out at GitHub.
Watch out... language is a virus!
He's clearly laying the groundwork to sell it to Alphabet (Google's parent company). /s