China unveils new laws intended to limit certain practices by gaming companies, leading to some big changes in the nation's gaming market.
These laws will ban rewards for spending money within a game for the first time, ban rewards for buying consecutive microtransactions, and ban rewards for daily log-ins.
I would've expected to see something like thus out of the EU rather than China, but at least somebody's making the first move against the predatory monetisation of apps
Predatory as in they literally employ psychologists to help design them to be as addictive as they can be, then they market it towards kids or at the very least don't really do anything to prevent kids from gambling in them (yeah it's also partially a parenting issue but can't really expect all parents to be tech savvy enough to understand all everything about gaming).
Then there's the other sucky, but just not sucky enough for it to be an illegal side of things: games that these mechanics suck ass and we are getting less and less objectively good games because more and more games seek to make some quick buck by making their games casinos of sorts.
It's only as luxurious as being addicted to cocaine in hopes that the next line will hit like the first one, or in game terms, hoping that the next loot box gets you the skin/character/whatever you wanted and releases that quick dopamine rush. Rinse and repeat.
The Chinese government has started it‘s witch hunt against video games years ago and we have yet to see any of their draconic laws being enforced. It looks like they made them just so they can cherry pick and suppress whoever disagrees with them one way or another. This will be no exception. Gambling, prostitution and porn are all illegal in mainland China but it has always been a huge and open business in every part of the country.
Things like this and the screen time laws are why I foresee China as a huge threat in the future. Every other country will be mindless zombies staring at their screens and stupid. Easy to take control of.
To add onto what the others have said, the CCP isn’t shy about enforcing restrictions on digital media domestically. For instance, TikTok in China (Douyin) is quite different from the international version with strictly-enforced time limits, content restrictions, etc.
China doing a better job regulating corporations than the west is nothing new.
Even this current one happened while Tencent was barely recovering from another regulation set last year. Kicking megacorps while they're down lol as they should.
Well China doesn't like companies having power so this is a way to neuter them, especially in response to trying to limit online game consumption already.
Edit: Tencent is apparently the most profitable company in china right now so this is a direct attack at their profits most likely, not just China doing good
Didn't China also recently introduce a limit of hours adolescents can game?
The world would be a better place without those transactions in my opinion. It might sound extreme but in my view this is the first step towards gambling addiction.
We as humanity are becoming really obsessed with everything digital instead of spending more time physically interacting with our peers. And unfortunately I am no exception.
Part of the problem is that there's no incentive for game companies to ensure that players are of an appropriate age and are gambling responsibly. It's a Pandora's box of capitalism in the same way fossil fuels, cigarettes, and big pharma are. Their customers have a demand for their product which is driven by a physiological/psychological/socioeconomic need, so they aren't subject to normal market mechanics.
I think you could go two ways with that. The psychologist could be under a mandate to give feedback to ensure your game is not going to be an addiction or they could be under a mandate to make it as addictive as possible. The latter is way more likely but I wouldn't totally rule out the value add of any psychologist to any game.
Do you all expect localization is tied to laws for china? I realy don't think so. Most games are split into global and asia/chinese versions anyway. Why should they remove these mechanics when it isn't necessary for the market they operate in?
The thought process is that for many games, the majority of their revenue comes from these mechanics and from China. The games themselves will need to change to get revenue flowing. And new games won't be made with this revenue source in general.
This is similar to how eu regulations can lead to global changes sometimes, China is a big enough market to affect things globally.
Yep, I'm not in the EU but thanks to the GDPR I still see the cookies thing on almost every website I go, sometimes these things have a good ripple effect.
I haven't had a look at the original text from China, but wondering how much they accounted for. Any of these rules could be easily circumvented if they didn't account for multiple scenarios.
Rewards for spending money within a game for the first time
"We don't have a reward for spending money for the first time, but everyone does have a digital coupon for $5 off of their first $10 purchase when they make an account."
Rewards for buying consecutive microtransactions
"The players don't get any extras when they buy more of our digital currency, but every gacha pull does make the next 5 pulls a bit cheaper."
Rewards for daily log-ins.
"No, we're not giving rewards for daily log-ins, but players can buy this bonus that adds a gift-giving NPC to the main town for 30 days, who will trade a small parcel of premium currency for a single gold coin once per day."
That's not what I'm saying. I was just hoping this law has teeth, because companies who are greedy for money will always try to circumvent whatever new restrictions are sent their way.
I'm thinking back to earlier policies set by China like the restrictions against showing undead/human remains in video games. World of Warcraft set up all these euphemistic workarounds to circumvent the law while realistically changing as little as possible, basically defeating the purpose of it.
China outlawed loot boxes, but then season passes and gatcha models were implemented in short order to continue exploiting consumers. If the law doesn't account for all sorts of scenarios that can be abused, it's just going to be a game of cat and mouse.
How do Chinese judges react to transparent attempts to circumvent laws that have the same effect as just breaking the law? I wouldn't expect them to fall for the "I'm not touching you" defense.
China doesn't take shit like that. I've spent quite a bit of time there. If the intent of some mega corporation is to skirt the letter of the law by breaking the spirit of it they're going to get smacked down in court, if it even gets that far.
It'd be nice to see that come to rocket League. You know, the game where they removed crates because of the gambling, then removed trading to get kids to spend more money in the shop. So much better :/
You are allowed to completely disagree with leadership and goverment policies and actions and still agree with reasonable restrictions and laws. Course I haven't looked into this so it could very well go way too far.