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Skavau @lemm.ee

4d ago

Max Is Changing Its Name to (Get This!) HBO Max

www.vulture.com

Max Is Changing Its Name to (Get This!) HBO Max

📺 Television Discussion and News @lemmit.online

Lemmit.Online bot @lemmit.online

3d ago

"Max" Streaming Service rebranding once again, to HBO Max

www.vulture.com /article/hbo-max-streaming-name-change.html

52 comments

HBO Go
HBO Now
HBO Max
Max
HBO Max
- 2027: Go HBO
  2029: HBO Maxnow
  2033: Home Box Office: Max Streaming Service
  
  HBO-bius MAX-imus
  
  Wait, HBO stands for Home Box Office? They've had a perfect name for streaming this whole time! Lol
  
  2040: Still Not Netflix
  
  And for a brief moment an idle Wednesday morning in 2028: "HBgod damn it l voice recognition turned on"
- GO NOW MAX!...... Max...... MAAAX!
  He was in fact gone
  
  dun dun dun dun dun DUN DUN DUN DUN DUN!
- There was an HBO Nordic around the time of HBO Go
- HBO Go Max Now
- Go and now were separate products from Max. They required you to have a cable/satellite service with HVO add on in order to log in.
  
  Go was the one connected to a cable subscription. Now was the cable-free subscription.
  
  I'm pretty sure we had HBO Now with no TV service for the last season or two of GoT

Are we full circle yet? Can’t remember…
- Next year, they will start a loyalty program where they ship cardboard boxes to anyone who wants to ship things out of their home. This will coincide with their rebranding to "Home Box Office."
  
  In a couple of years they'll transition their service to a 24/7 linear stream of HBO content delivered through a dedicated data collection (satellite or copper wire, depending on your location) directly to your TV

Haha after making their logo closer to HBO. Such boneheads to ever remove HBO from the name to begin with
- The fact the HBO is a brand dating back decades, and they abandoned it for a generic Max was the true stupidity.
  
  They wanted to feel the success of the twitter rebrand first-hand
  
  My thoughts exactly
- Corporate brain rot on full display.
  Everyone knew it was asinine, and now they've finally confirmed it.
  Everyone involved should be fired and bonuses clawed back if the board had a spine.
  Or maybe it's just some BCG consultant bullshit where they deliberately tank a company to short the stock or whatever. Hard to believe it's real people making such awful decisions..

At this point they're just doing this for the free advertising.
On a related note, in Brazil HBO tried to argue that Max was actually a different company that HBO Max so it could raise prices of costumers that had already locked in contractual prices. Not sure how that ended.
- Why would they do that specifically to people who make and supply costumes??

"Warner Bros. Discoverv CEO David Zaslav's 2024 Pay Rises to S51.9 Million"
Earning every penny. This is why we norms can't be CEOs.
https://www.thewrap.com/david-zaslav-2024-pay-warner-bros-discovery/

Innovation, 2025 edition

Continuing the slow death of the HBO brand by tainting and conflating it with discovery garbage
- Agreed. Max wasn't a good naming choice, but taking out the HBO part to protect the brand value of it standing for prestige television was the right call. And honestly Max wasn't great, but imo not as bad as i first thought when they introduced it, just really bland. I guess going with something that includes the Warner brand in the name wasn't on the table after the merger?

Same app. New-ish name.
No this is not "new-ish", this is old.

The name isn’t the problem.
Example: in their app on Roku tv, some shows list their episodes left to right, while others right to left.
- Sometimes I have a “continue watching” option at the top, while other times I have to sort through 12 categories of suggested shows before getting to it.
- I mean, Roku sucks both from a user and developer standpoint so it makes sense to me that it's less maintained
  
  I have yet to experience an easier interface.

I'd love to have all the money these companies spend doing these silly name changes.
This one probably isn't a big expense, but when Verison took over from the previous company they had to repaint hundreds of trucks and redo signs on dozens of buildings.
- Tbf that was probably cheaper than buying all new right?
  
  Before they pulled the payphones out of the local terminal, it was like an archeological site. The phones' coin boxes would be inscribed with the name of the company that owned them. I remember Bell Telephone, Bell Atlantic, Nynex, and Verizon phones. Tehre were probably a few iterations I've forgotten.
  Another tale I like is that they took giant steel sign off the top of the then Pan Am building and replaced it with Met Life. That's another change that cost someone a few bucks.

🤦

I told them "Max" was a dumb name, but did they listen?
They did not.

I thought it was already called HBO Max lol

Guess this makes sense. They've removed most of the discovery content from Max and now expecting customers to maintain two subscriptions.
- lol. That garbage was why I canceled Max in the first place.
  
  I know a lot of people did, but I was previously a discovery+ sub and happy to migrate from it. My partner got all her trashy reality shows she enjoys, I got HBO and Adult Swim shows for one price. I'll likely lose out on HBO now or just temporarily sub when content I want to watch drops. Sucks for me.

I thought it was already HBO Max?
- They changed it to Max despite everyone telling them it's a bad idea, and now they've finally realized it was a bad idea.
- It was. Then it became just 'Max' a couple of years ago.

Will they return the design to what it was before the rebrand too? I want episodes in a grid, not in a line that I have to horizontal scroll. And I want the random episode button back (j/k don't need it since I ripped my Adventure Time blu-rays, get fucked Zaslav)

Fucking god HBO.

Can they partner with Apple TV Channels again, now? It was nice back then. Five years ago :sweat:

52 comments