Epic gave away nearly 600 million games in 2024, and it's 'not slowing down' for 2025
The Epic Games Store's slow, steady growth continues, as 1,100 more games were added to the storefront.
Free games are pure marketing. Don't confuse it.
They can take them away at their whim.
Their sole purpose is to get you used to using Epic over other services.
I get into one of the Epic giveaway games sometimes but the launcher always feels like an obstacle rather than an asset. It's not software I enjoy using.
Pressing "Launch" is the same whether you're in Epic or Steam. I have like 40 games on epic and I've paid them exactly $0. In the same time I spent quite a bit on Steam. It's hard to see what value Epic is getting out of me from this.
Here's an argument for Epic: Their international pricing is WAY better than Steam's. By what I gather, Epic is the go-to for many who live in low-income countries.
On the other side, their app still lags behind Steam by miles. For whatever unknown reason.
Because it's not just about you. Even if just 1% of people decide "Huh, I wonder what else is on there", hell even .01%, it's a win for them.
It's not about big gains, it's about attrition.
Same. I grab most of the free games every week, but for actual purchases I still use Steam. If I'm going to spend money on a game then it has to count achievements on my Steam profile.
Epic gave away nearly 600 million
gameslicenses in 2024
True of everyone other than GoG on that front, if we're being honest.
Even GoG says straight up that they are only selling you a licence. The fact that they allow you to download installers for games, updates and dlc is heads and tails above everyone else, but if they close shop and you forget to download the installers, you're in the same boat as if you'd got those games on steam or epic.
Okay, but any significant plans to make the launcher or store itself worth using?
Wondering the same... just last week i found out you cannot view your library in the web browser, only your transactions. Even after all this time.
It has to be 100% on purpose to make you get the launcher. I tried to check out my EA games, and a forum post said they used to have it on the web, but not anymore.
I think the vast majority of users only use launchers to launch games. For that purpose, it does that perfectly fine. I suspect that even if Epic invested billions into bringing their store up to feature parity with Steam, users still wouldn’t switch. They’d need to be leaps and bounds better, and that’s hard to comprehend in terms of features and cost. I think they’re making the smart move sticking to their wheelhouse.
I think the vast majority of users only use launchers to launch games. For that purpose, it does that perfectly fine.
Does it? Lets envision the minimum viable product for a game store. You have a very basic wrb interface and you download games or installers from it. Something like itch.io, or similar to GOG. Is using Epic's launcher better than just downloading the installers from a browser? I'd argue not, given the hastle of creating a new account, installing the launcher with all its spyware and using it, rather than the bare minimum of just downloading an installer, running it, and then running the game directly.
I suspect that even if Epic invested billions into bringing their store up to feature parity with Steam, users still wouldn’t switch. They’d need to be leaps and bounds better, and that’s hard to comprehend in terms of features and cost.
Look at how other platforms have eaten into Steam's control most successfully without resorting to anything too shady. Humble Bundle and Fanatical offer unique bundles with better deals. Itch.io works more closely with devs, esspecially smaller devs. GOG cut out a niche by specifically seeking out old games to licence or fix themselves, as well as by ensuring everything is DRM free.
None of these had even a fraction of the funding Epic did. Imagine if Epic spent their early years trying to replicate these practices rather than paying to remove stuff off other platforms. Instead of spending millions on exclusivity deals, they offered customers things like weekly discount bundles, a designated DRM free section on their store, or maybe a community games section with less moderation, meant for quick-and-easy publishing for new devs.
If that isn't enough, and they aren't busy spending ten or hundreds of millions on pissing off their potential customers, then they could also look at loyalty programs, better sales, or even just straight-up marketing for their platform and the games on it. Epic isn't a small company and their store has been a major investment.
All of that is just easy, obvious stuff off the top of my head, none of which even affects the launcher. Implement even half of it, (without burning the bridge with your customers first) and I'm confident you'll have a very strong competitor to Steam.
And they can take them away in a second
To be fair, the same is true of Steam, even with purchased games. We don't own anything but a licence.
https://www.thegamer.com/steam-digital-game-ownership-licence-disclaimer/
Conclusion: GOG > Steam/Epic
Conclusion: GOG > Steam/Epic
How much do they pay you?
https://support.gog.com/hc/en-us/articles/212632089-GOG-User-Agreement?product=gog
2.1 We give you and other GOG users the personal right (known legally as a 'license') to use GOG services and to download, access and/or stream (depending on the content) and use GOG content. This license is for your personal use. We can stop or suspend this license in some situations, which are explained later on.
They took rocket league off steam. Well actually it's on there, but the servers will not connect via Linux
I only grab it if theres no demo on steam. If i like it i then buy on steam.
i did my part. got about 40 of them last year.
epic freebies from 2024 played: 0
epic freebies from 2024 installed: 0
the only freebie of theirs i have installed right now is one of the CIVs.
Civ 6 was the biggest one for me. I missed GTA V though
the asset store is where you want to get every freebie.
There's a reason you can still only checkout with a single game at a time despite the asset store having a fully functional shopping cart from day 1.
EGS has had an "add to cart" button for a while now..
Yeah, any game I deem worthy to play, is worthy of my money anyway, so I would rather buy them on Steam/GOG.
I have some free games on Epic, but havent even had the launcher installed for like 7 years.
Gotta think the vast majority go unplayed. Early on I was claiming them now and again, and the Subnautica giveaway was an absolute steal. Definitely something I had on my mental patient gamer list anyway.
Yeah, I've basically stopped caring about the free games at this point. I mean I have a very full library of games there but most I already own on steam of gog and I haven't played any of them, even the ones during the recent holidays.
That title makes it seem like they have made 600 million separate games free and not that they have had 600 million users claiming games they have given away free.
I suspect the contract means that they only actually pay for those that are played
Pretty sure it’s a fixed amount to the publisher/devs for unlimited licenses during the free period, but varies by popularity of the game, according to documents from the lawsuit against Apple
I feel like they have some sweet deals with publishers that only when people download a game for the first time does the license get activated. Or you just have an IOU license. Just a speculation tho.
No need to speculate, the details were leaked a while back
Interesting link, thank you!
Ah, thanks! It seems like they just buy out the game, and they can give out unlimited licenses.
