Tried to jump on the bandwagon. Missed.

did Kendrick push for diversity hires? or is he just black lol
- I'm pretty sure it was a political message, just like Samuel L Jackson dressing up as "Uncle" Sam to narrate the show and one of the first lines being "the revolution will be televised, but you picked the wrong guy"
  Kendrick Lamar packs layers and symbolism into his work... The guy won a Pulitzer prize for one of his albums and destroyed Drake's career and reputation in another, so much so that Drake sued everyone involved except for him. None of it is unintentional, one of his diss tracks uses nothing but the titles of Drake's songs
  I mean, dude choreographed out the PlayStation controller buttons as he rapped about America being a rigged game... The amount of symbolism in that performance is insane, there's no way the dancers being black wasn't a choice in service to his message
  The man is savage when he tears into someone... Trump literally left just after, read into that how you like
- I mean, at a certain point, it is about race. He's the headliner and he gets to pick. Maybe he wanted to showcase his people to specifically piss off these DEI morons. I doubt that there were no white or latino candidates who were qualified. But this is also entertainment, which is about presentation.
  Ultimately, whatever the reason was it got the reaction we expected: racists outing themselves
- I don't recall Kendrick ever making any statements about DEI, ever, so the commenter is just being racist towards black people.

Do they want DEI or not?
- They want to accuse others of "hypocrisy" as an attempt at objective morality.
  
  DEI requirements in federal programs make sense. A private dance team organized intentionally to be shown as the black workers of America holding up the flag(country) was a symbolic choice emphasizing what that poster clearly missed.
  DEI practices aren't forced on private companies, otherwise hooters would have had a lot more male servers. Attempting to force private businesses to not be able to make their own choices on the subject is absolutely consistent with their forcing their views on other people and controlling their lives and choices though. I think there's a better term for it though. Fascist ideology.

It’s the same mentality as saying “all lives matter”. You’re clearly missing the point.
- All lives matter is just people acting in bad faith. Or so I believe.
  
  I don’t think it was bad faith. I think the conservative voters vote have a “me first” mentality. So when minorities are complaining about their negative treatment for being a minority, and how that negative treatment goes back literally hundreds of years and continues to this day, all the conservatives can think is, “well what about me??” They are genuinely narcissistic.
  
  It's not always bad faith, some people just don't understand why it's bad. You can call them dumb or narcissistic, but a lot of them are genuine and need it explained to them.