I think you dont? Twitter has already lost so much relevance that the rebranding will just kill it. The x is actually two crossed planks nailed over the door.
Oh Gods -- on a lark I just typed "x.com" into my browser. One guess what website I ended up on? I'm imaging it now -- someone bought "x.com" 15 years ago and cursed the day they ever wasted money on it, yet hung onto it... Now they are on vacation in the tropics.
Only clearer by the day that this was all an exercise to intentionally kill Twitter to the benefit of billionaires, fascists and other extremists.
Twitter existed as a relatively free and open public space to communicate, organize and assemble to take actions for and against things at scale before musk (e.g. The Arab Spring, a terrifying moment for the Saudis especially - the second largest shareholder behind musk).
When people collectively laughed at elon and his cringe, inbred, emerald boy antics or his humiliating divorce and other routine failures, Twitter was the bullhorn.
Now elon and his desperate far right Toadies will work to try to rewrite reality so they can eventually have this conversation:
"Twitter? What's a Twitter? Wait, are you talking about blork? A bird? No, blork's logo is a dinosaur with chainsaw arms... and everyone wants to be his best friend... and it's against the law to divorce him... and he's cool... and..."
What an everlasting tool history will remember you as, elon. If they remember you at all, it will be to laugh at you - you'll never outrun that.
Twitter made itself a closed platform and with the rate limit he made it impossible for reporters to report on anything regarding twitter. So nobody is talking about twitter and by extension Elon. This is Elon eating worms on the playground so that the other kids will pay attention to him again.