Why do christian apologists say the name of the person they're talking to so often? (crosspost from asklemmy)

It's often said that people like to hear their own name, so once you know someones name, if you want them to like you, use their name frequently when addressing them.

But I mean, when you're apologizing for a violent death cult, I guess it helps to use as many cheap psychological tricks as you can to justify all the fucking abuse, gaslighting, and hate.