200,000 users abandon Netflix after crackdown backfires

This article is specifically about Australia. Globally, Netflix added 5.9 million subscribers after their password-sharing crackdown.

I hate to say it, but the crackdown worked exactly as intended.

https://www.bbc.com/news/business-66240390

Thanks for posting this. I almost forgot to cancel my subscription to Netflix. Thanks for the reminder 🙂

Yep, cancelled the subscription we shared among my dad, brother and I. Most outrageous fact was that I actually have two residential addresses (private and an apartment provided by my company near the office), and even as account owner I was being inconvenienced with the "are you travelling" bullshit.

I used to use my dad's account. Now I just don't use Netflix. So far im not missing much.

Is that a lot? What %?

I don't care about Netflix password sharing policies. But I do very care about their content policy. I don't even start a new show until I know they finished it without cancelling it half way through. I also do care about the fragmentation in the streaming industry. I'm not willing to buy me in in 5 streaming services just to view 5 different shows.

Fuck you, I'll go back to the bay.

I canceled as soon as they said they were going to be cracking down, months ago. I pay for 4 screens, and on principle, I want to be allowed to use them without being nagged or scolded or banned. So if they don't want my business on those terms, there are plenty of other streaming services with just as much content I like.

We split an account between 4 households, paying a quarter each. When the crackdown happened, 2 including my house cancelled and the 3rd paid for the extra user. So they halved their users from our account, but increased revenue anyway. Seems like a win for them.

Who are these 50% of Aussies who think we need more locally produced content on streaming services? Our content sucks, who's actually watching these Aussie dramas / series

Aye, I left when they started up their bs in Canada. I will very grudgingly turn it on once Three Body Problem is out and then turn it right back off. Or even, if I can buy TBP from another streamer or DVD , I'll wait and do that. This greedy crap from Netflix is personal to me. So sick of greed.

I am now happily sailing the seas. Guess who is the one that makes the content readily available

Well, if I couldn't afford a subscription service before, now I absolutely can't. Problem is I'm too much of a goody two-shoes and as a result I don't pirate either - I genuinely haven't seen a single TV series in almost a decade as a result, and at this point I'm scared of people expecting me to understand cultural references I can't afford to legally learn

200K lost....but there was a gross subscriber increase of 2.6 million, so there will be no changing of the guard at Netflix anytime soon.

Piracy is a right.

And here I was, thinking people are abandoning Netflix because they make bad shows.

62 per cent of those surveyed want production companies to compensate actors.

I'm so proud of everyone (not just fellow Aussies) for standing up for what's right. 😊

Keep supporting the strike.

People with android box-, Try streamio with torrentio

200,000 users is like a piss in the ocean for Netflix, especially when every other major streaming platform is also hiking prices, introducing ads and cracking down on account sharing.

We are still far from the days of cable.

According to the chart it's a loss of 3% of their total subscriber base. I highley doubt Netflix will bat an eye.

Users =/= Subscribers. Most of these users are probably not paying users so from a financial perspective it does not hurt Netflix to shed them.

I guess the lesson is that Netflix was always doomed the moment the companies that actually produce and/or own all the content realized how lucrative streaming could be. They were only as successful as they were because they had no competition.

Breaking news; several users who were not paying for Netflix are now still not paying for Netflix.

Article seems to confuse cause and effect. Maybe some subscribers left but they more likely because the service is too expensive or didn't like the content. It doesn't necessarily follow they all left because some freeloaders lost their access to another person's account.

Eh... i also remember reading an article saying they GAINED 5 million after this started..

Lol

Wow, that went swimmingly.

Didn't the analysis of europe and the US show an increase in subscriptions?

Also:

Telsyte notes there is also resistance to the new Netflix ad supported model, and concerns amongst consumers over the increase in cost of living. As living expenses balloon, the majority of video-on-demand users have accepted that streaming fees will too, according to Telsyte.

Is almost definitely what it was. I know I cancelled my netflix a few years back because the price of everything kept going up. Now I get a month when there is sufficient new content to watch and then cancel it again.

Which also aligns with

That could signal comfort with a price increase. Half of those surveyed called subscription services ‘vital’ to meeting their entertainment needs. And they are budgeting accordingly. Telsyte says that on average, Aussies are now willing to allocate $36 per month to streaming services.

Permanently Deleted

I mean sure, turn to streaming competitors, but they are not going to be any better in the long term.

The entire subscription model sucks. It's really bad value for the consumer and makes us pay huge amount of money every month for nothing once we have watched what we want to watch.

Didn't Netflix gain more subs after the change before they lost them? Also, 200,000 is a small number, IMO.

Even with Netflix losing 200k in Australia, I’m sure with data/infra costs they still came out on top

surprised Pikachu

so would I, webtorrent is so useful

I feel much superiority for never having a netflix account

Good.

My stolen Netflix still works on mobile and desktop. My main use case so the crackdown didn't really affect me.

It's become apparent that Netflix has been rolling out these changes gradually over the past couple of years to avoid a high volume outcry. They are aiming for a trickle here and trickle there.

Searches for "this account cannot be used in this location" + "Netflix" shows the same story. People run into blocks that didn't exist when they traveled or used Netflix away from home.

Many subscribers haven't experienced this yet and so try to explain it away as an anomaly making those who have experienced it question themselves. And there are the shills online, on Reddit for example, trying to play it off as subscribers being angry about nothing and/or trying to take advantage of lower Netflix fees in other regions. That doesn't explain North American users paying over $16 being blocked from using their accounts while abroad. Netflix customer service response is consistent in its inanity and gaslighting.

This is not "working." Netflix revenue is decreasing year on year, quarter on quarter. They are replacing subscribers who pay $16 - $20 in North America etc with subscribers paying as low as or lower than $10 in other countries. It defeats their greedy purpose to replace 1 person paying $20 with 2 paying $10. They are not "forcing" anyone to subscribe at the $16 - $20 level because they were locked out based on location. Rather they are leaving a bad taste in the mouth of subscribers and losing them in the process.

Netflix's audacious ludicrous stance is that they are entitled to money from people who share accounts with friends and family. They imagine this money will materialize for them once they put these measures in place. It's obvious that is not happening.

Netflix has decided a death spiral is preferable to providing service that subscribers want. How long before revenue growth is 0% and then negative. That's the trend. That's where they're headed. I can't wait🫸🫷.

The "this account cannot be used in this location" error hit me this week after using Netflix for more than 10 years. Customer service was very interested in telling me to get prepaid cards and phones to re-subscribe to my account versus being able to use my North American payment method and billing info while traveling.

Fuck Netflix. How dare they? They are not food and water or a roof overhead. They are not entitled to details of my location or traveling habits. They are simply entertainment. They were the only streaming service I kept up consistently month to month almost like cable. That is the reality that Netflix will face. People will subscribe for a month to binge a show and then cancel once that month is done. They're destroying a selling point that made them better than Hulu or any other streamer not available internationally.

Netflix sent their last DVD this week. Soon enough Netflix may return to DVDs when they've run their business into the ground and the only interest people have will be to purchase Stranger Things or The Witcher to watch on their DVD players and game consoles away from subscription.

I didn't have Netflix before the crackdown and I don't have it ever. Basically a net positive of 0.

Lmao at people paying these companies. Used it once and that was too much.

Others have already pointed out that Netflix cracking down on password sharing hasn't backfired and has actually been a huge win for them globally, but I just wanted to add that this community is absolutely terrible for only sharing articles that confirms it's anti-tech industry bias and leaving out any information that doesn't.