I wish people would stop perpetuating that phrase. They know exactly what he is and how dangerous he is. But while his antics generate revenue and while his platform aligns with their corporate overlords, they will play ignorant.
Lmmfao, why the fuck would it? 🤦♀️
They literally exist to serve and uphold the existing power structures and/or anyone who will potentially make things even better for the rich who own it.
For most, Their business is not to uphold the constitution, protect freedoms or inform the electorate, it's to make profits. A free and inquisitive press is critical to these funxtions---which is why the major corps are controlled by a very few rich and powerful orgs. If you want to shape narrative you need uniform messaging.
For profit News media are just businesses like any other, don't expect any more social or national goodwill for them than you would Lockheed Martin. For profits will operate under Saddam Hussein or mother Theresa. Money is all their structure values, and so cannot hold onto things like democracy.