YouTube is running an experiment asking some users to disable their ad blockers or pay for a premium subscription, or they will not be allowed to watch videos.
If they really block adblockers, I will subscribe. To Nebula. It's got everything I want, adfree (including sponsored segments), extra content and is cheaper. And the content creators get a bigger share of the money.
There is nothing stopping you from subscribing to nebula right now. Since I haven't gotten any ads on YouTube in many years and even use sponsorblock to skip those annoying video segments I started thinking about how I am basically leeching off of most content creators. Subscribing to nebula was a no-brainer. It's about $4.16 per month on the yearly plan and lets me support all content creators I watch on there at once rather than subscribing to each and every one of them on patreon and I still don't see any ads
It seems like we've all lost the plot. We'd probably be willing to view ads if the experience wasn't literally jarring. Try browsing for a day on a plain-no-extension browser. If you use other web enhancement tools kill those too. Straight-up internet is cancer, especially on mobile.
It's impossible to read a 250-word article without being interrupted 5-7 times. Two of those interruptions are likely a full page overlay with give me your email, and are you sure you don't want to subscribe, just give me your credit card number.
Then there are auto-play videos on the side, some with audio on by default. I mean I came here to read something, so of course we have things flashing and moving and making noise, it's the most conducive environment for thought, right?
Ad blockers and script blocking are essentially a hazmat suit that allows us to withstand a hostile environment. Remember when we said myspace pages with audio and [marching-ants] borders was a bad UX? At least we didn't have overlays back then.
Go back to basics and consider what makes a good vs bad internet experience. The reality sounds like someone with a minor case of severe brain damage. I think we've just become unashamed of greed as a society. It's clearly all just about money.
Those annoying customers/users generate content and we have to put up with them so we can monetize it. *Sadly, It's unclear if I'm talking about youtube, reddit, or nearly any other site.
There are always way out. It's not solving the issue 100% cases for Google, but to make it hard enough for most people to not consider using ad blockers. Or most probably wouldn't even know what to do if there is no addon for the browser. For Google it's enough if 80% of people just don't use ad blockers anymore. Hell even a 50% case would be a win situation.
You and me, we will probably find a way out of this and use an ad blocker or maybe even a dedicated YouTube browser / application, if it's necessary.
Twitter and reddit have externally hosted media, so they consist of mostly text which is easy to host. YouTube has a lot more data to deal with, a federated alternative wouldn't be feasible for literal petabytes of it.