iPhone 15 Pro Models Expected to Be $100 to $200 More Expensive
The iPhone 15 Pro and iPhone 15 Pro Max will be at least $100 more expensive than their predecessors, according to DigiTimes. The iPhone 14 Pro...
Strategically this might be a good time. Enough people have been waiting for USB C to flatten out any drop to demand from the pricing.
But don’t they increase the price every year
Apple raises prices like they always have forever
TEH STRATAGY
With rising costs everywhere, this is another opportunity for Apple to take another chunk of money.
With a base markup of 119%, Apple could probably hit as high 140% without much backlash from loyalists.
As long as they don’t touch the base model, I don’t have any issue with them increasing the price of the pro. The day I can’t get a new iPhone for $800 or less is the day I find a different phone to use.
That’s funny since the base iPhone 12 and 13 were $829, then the 14 dropped back to $799.
They go up and down, just mostly up $50 every few generations. The base model that is according to MacTracker.
Which the iPhone 11 was $699. So the jump from 11-12 was $129. Can’t remember if there was that much of a stink about it but probably was.
Disposable income is an awesome thing isn't it?
I am really not sure Apple can do another bump in Europe. Compared to the US the prices already increased significantly the past few years.
Considering how well they’ve sold even with the price bumps, it’s clear that people don’t care and Apple knows it
I swear I've been reading this rumor for 3+ years at this point
And it has been true every time.
I'm guessing the pro models are a much smaller market share, so they're trying to get a bigger bang for their buck.