1y ago

European brands and companies will no longer be able to cite weak claims of carbon offsetting as regulations to battle greenwashing practices are tightened.

www.adweek.com

Greenwashing Crackdown on EU Brands Making Vague Eco Claims

Climate - truthful information about climate, related activism and politics. @slrpnk.net

1y ago

www.adweek.com /brand-marketing/greenwashing-crackdown-begins-on-eu-brands-making-vague-eco-claims/

12 comments

About fucking time! Corporations have claimed POTENTIAL forests that would have covered more than the entire surface area of the planet to "offset" REAL and IMMEDIATE environmental effects! It's the biggest scam since capitalism itself!
While I am against green washing, there is a reason companies do that vs going with the alternative. You can expect prices of goods to go up very quickly in the near future.
- This is peak "I don't understand what this is about, buti still have an opinion".
  Companies are paying for a fake seal of greeness. The law will not allow fake green washing, so companies will stop spending money on it. Surely prices should go down, right?
  
  Surely you can show me an example of this fake seal of greeness? I work on several sustainability teams, but I don't know what I am talking about. I would love if you showed me.
- And you understand, why it is preferable that prices go up and actual green products are sold to pseudo - green products at a lower price, right?
  
  Yes because they cost more for the business usually.
- Of course there's a reason. It's called fraud. If they sell not so "green" products, then greenwashing is fraud, plain and simple.
  They are still allowed to sell those not so green products for cheap, but they are no longer allowed to outright lie about the colour.
- That’s ok. Then the actual green products will not rise as much as the not so green products.

12 comments