Right. You license it. Owning something isn't the be all end all of commerce. Just admit you like getting free stuff.
Do you complain about the Theme Park getting to keep all of its rides when you leave at the end of the day? You paid money to be there, surely you should get to take part of the park home with you.
A better comparation would be this: you paid for Dondurma and after the guy is done with the tricks he moved on to the other customer so you asked where's my ice cream. And he says umm actually if you scanned the QR code of the menu you would have known, after watching 2 ads, that you are paying for the tricks not the ice cream
As someone who has literally never bought any software at all, ever… I just get the stuff I need whether it is free or not. I don’t care if it is freeware or not actually