Yes. If you do a search on this site for posts about google, you'll find multiple threads about this. Basically it seems that google is losing the arms race against SEO, and new LLM bots are mostly responsible.
I am reading the comments, and I am noticing that other people's experiences are very different than mine.
For me, Google Search has reached the point where it will not even give me results for my search terms. I say this without an iota of hyperbole.
It's so coincidental that this conversation comes up, but I actually sat there yesterday agog, looking at my desktop Firefox browser window... Scrolling through the entire search results page and realizing that not a single thing was even close to what I searched
It is noteworthy because I have been observing a steady decline, but it was the very first time I could make use of literally nothing that they gave back. In an unsettling way, the gravity of it hit me emotionally right there.
Google search was so legendary when it came out, it was able to find me perfect results when I would even type in almost gibberish, it somehow predicted what I actually meant.
Over time the results were worse and worse, then nothing but products would show in the results a few years ago.
Buy this, buy what,etc. no more research, just trash products in the search results.
Google greed killed itself.
It's not just you—Google Search is getting worse. A new study from Leipzig University, Bauhaus-University Weimar, and the Center for Scalable Data Analytics and Artificial Intelligence looked at Google search quality for a year and found the company is losing the war against SEO (Search Engine Optimization) spam.
They're also not particularly motivated to try harder. They don't have a lot of competition, and they make a lot of money this way. And their leadership are idiots.
Basically, imagine someone built a machine that made it trivial to generate an infinite number of realistic-looking articles (=LLMs). And there's a monetary incentive to do so (=ad money).
So, I have to imagine, all search engines are absolutely being blasted with spam content, and they have to filter out realistic-looking articles to make their search results worthwhile at all, but as a result, some real search results will also get filtered out or ranked badly.
I don't say this to be dismissive, but Google's search results have been getting worse for the better part of a decade now, and they're still far above anyone else. While I do think that engines like Bing are closer to Google's quality than most give them credit for, Google is still the only game in town. There are other search engines that people use, but they are niches in niches, and are probably used for belief reasons over an improvement in quality.
Frankly, I think that for the first time in history, the search market is open for competition. There is an argument to be made whether Google either doesn't care about their search quality, or that it's simply a hard problem to solve for anyone. If the former is true, then a competitor could make a very real case for overthrowing Google, given the right backing and hype behind them.
Not just Google. Duck duck go was good for awhile but now also getting worse. Assume this is Ai and other tools screwing with how their web crawlers collect data. Expect it to get worse before it gets better.
In general yes. I'm not going to pull exact numbers up but I think it started declining around 2018.
I've heard it said they switched to whatever was most profitable rather than what was actually useful or relevant. I still find good results when looking up niche tech issues, but if it's more mainstream I get really weird results, so that might indeed be what's happening.
Yes. I'm using the same search methods I've always used that used to get me relevant results, and I get a bunch of fucking sponsored links instead. I've noticed lately that if the result of a search is a YouTube video and I click on it, it doesn't go to YouTube but opens up as a search result and plays me ads somehow bypassing my adblocker that works just fine in actual YouTube. More than once after the ad was done, the video refused to load, which was utterly infuriating.
Google assistant on my phone has also become garbage. They changed the functionality of the few key things I liked to use, and now it's totally useless to me. Google is swirling down the shitter faster than yesterdays tacos. Honestly, if it wasn't for email, photos, and using an Android phone, I'd probably be done with them entirely.
I stopped using it years ago because they were going downhill and still collecting your private information. I run my own SearXNG now. It proxies from multiple sources, no ads, no tracking. I really enjoy SearXNG as it's mine.
Don’t miss this article (Lemmy discussion) from an air purifier review site for an in-depth look at how trusted publishers have been downsizing, then outsourcing generation of affiliate listicles. Drowns out sites who actually buy & test products.
alt-text: Google results for “best air purifiers "dotdash meredith"” showing People, Better Homes & Gardens, and a dozen other brands showing up, all reusing the same low-quality content
For literal months now because of ChatGPT and reddit, if you google "countries in Africa that start with the letter K" for the first two results Google will say that none exist.
So yes, I would say Google search results are getting worse.
On the flipside for advertisers, prices for ad clicks have never been higher. Its so outrageously high now, making Google such an obscene amount of money, that its unlikely to get better, I'd expect it to get much worse.
Yeah, they've been getting progressively less useful. UBlock Origin helps but I feel like Google Search was much better in the past.
I saw an article on a technology Lemmy the other day that showed how Google was pretty much helping to make sure you get shitty results. I'll have to see if I can find it and link it.
I don't mean this mean I'm genuinely curious. Do you not use the front page or only really occasionally use lemmy world?
I'm just so curious how you don't see this every day on the feeds. Again I'm not meaning this like, GO USE A SEARCH ENGINE! it's just that this is such a prevalent topic here, and lemmy is so niche, how you've avoided an answer up until this post?!
Google has been useless for me for years now. I switched to DuckDuckGo like 5 years ago and every now and then if I accidentally even stray onto Google, I'm just scared by the results
I was just talking to some people about this. I use to be the guy who researched everything now I feel stupid AF because finding what I'm looking for feels impossible at times. Hell there's times where I search something and Google even says "there's nothing to find".
I use Google with modifiers like plus and minus, quotation marks and most importantly with uBlocklist. This way I can hide seo bullshit with a single click
What I will find interesting since it seems I find better content on stuff like lemmy. I wonder if we will go back to the model of webrings and human aggregated with a mix of user generated links search like yahoo used to be to combat the AI wasteland that is current search. With a web of trust model.
I haven't used Google in years in favor of DDG, which had a degraded search already, but I have noticed the YouTube search is super unreliable now as well, but it seems to be getting better the last few months
If you want to pay for search (and some other stuff) you might consider Kagi. Check out discussions on Hackernews, the consensus is quite good for Hackernews Standards. I personally use it since it matches my view about privacy and I like to pay for that since that's seem a logical way to enable me not to be the product. The results are good and you can prioritize sites easily.
Yep, and now you have to scroll through ads and the AI bs. I switched to DDG a few weeks ago. It's mostly good, my biggest issue is that Firefox on Android always takes several seconds before loading the page. Gotta do what ya gotta do for uBlock Origin though.
Yes, google has been badly managed for years and the business model doesn’t make sense for users. I’ve moved to Kagi and am paying for my search (yes, I’ve tried searx and others).
Now that every website has a search function, Google has slowly turned into "I'll show you to the website and let them take it from there". It's absolute dog shit. I think the AI has already taken over, and it's progressing really slowly so we aren't aware of the change. It's already too late to pull the plug, the AI knows we're all driven by greed for attention and occasionally money, and it turns out those are both easily created and distributed in the modern age of the Internet, and very very unregulated.
In this article, we will certainly discuss why the results from Google search engine are declining. But before continuing, it is important to first outline what search engines are and how they present results….
Not significantly because I'm always stupid specific with my searches, but I do notice that roughly every 5 results they put something in that has nothing to do with what I searched.
In contrast to all the other comments here, Google has worked perfectly fine for me in the past, and still continues to give me the results I want. I have uBlock Origin to avoid sponsored results and live in the EU, so maybe that helps. So far I haven't felt the need to switch search engines because Google works perfectly fine.
It's been getting worse for a while, just like anything sold by a large corporation, but I have noticed it getting especially bad in the last year or so. Even Google Maps is getting less accurate. I never used to have a problem with it, but now it can't figure out what road I'm on usually a couple times per trip
It's worse: google.com has started to remove the "also available in English" button and defaults to the localized version based on IP geolocation on every call to the home page.
Seriously, I wish that company every bad and rotten thing in the world.
Edit: For now, the only workaround I know is to append /en to the URL
the only cenario i actually use google search for but only in very rare occasions is when i am curious why i don't find more results in another search engine, i then sometimes want to validate "missing" results are also missing in other/minor search engines that could theoretically have hits instead of misses, but usually i don't find in google what i was already missing elsewhere, so mostly no gain, only sort of validation.
It seems gradual to me. It's a combination of Google's actions (They make money from ads and storefronts so they promote sites with ads and storefronts) and adversarial attacks on PageRank by spammers. PageRank used to work well until people started designing sites to game the system.