Infiniti wins the contest for strangest car logo rebrand of the year
Infiniti wins the contest for strangest car logo rebrand of the year

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Infiniti wins the contest for strangest car logo rebrand of the year

I try to be pretty open-minded about rebrands, because I don't know what the brief was, but this one did make me chuckle. It seems like a massive undertaking for some very subtle changes. The reasons they give are pretty funny, and they even have a brand sound and a BRAND SCENT!!!!!!!!!!!!!!