Why Paramount Didn’t Market ‘Mean Girls’ as a Musical: ‘People Tend to Treat’ Them ‘Differently’
Paramount's president of global marketing explains why the studio chose not to explicitly market 'Mean Girls' as a musical.
People tend to treat them differently because "it's a musical" is used to excuse nonsense writing and bad acting. People who aren't annoying-ass theater kids don't want to watch a TV-movie-tier B movie padded out to 2 hours with a bunch of rhythmic talk-singing filler. I'm not criticizing the existence of musicals, it's just that they're the most common direct-to-dumpster form of entertainment after horror movies.
I totally agree. I love music and I love movies, but somehow musicals always turn out totally campy and over the top in the worst ways.
Mean Girls was a pretty perfect movie that still holds up. Not sure why a remake was necessary in the first place
I just learned in this headline it was a musical, which opens up a new thought.
I think this is a movie adaptation of the mean girls musical on Broadway, which was an adaptation of the movie.
We've come full circle.
Now we need Broadway show of this one.
The original movie was an adaptation of a book, too.
Because Hollywood is out of ideas and put their writers on strike for the better part of the last year.
This movie is not going to go well, regardless of marketing it as a musical or not.
My daughter is a total theatre kid, and a Mean Girls fan, so has actually been looking forward to this. However now the songs are coming out, they’ve changed them all compared to the actual musical. For the stage musical the songs are rock music, with heavily distorted guitars etc. But the songs that are being released from the movie are bad auto-tuned pop covers of those songs. She’s furious, and is unlikely to go see it now, even though she’s totally the target audience.
they did the same with Cats. I know I'm fighting a losing battle here to begin with but the appeal of the original Cats is that it's an incredibly athletic bisexual lycra waking erotic nightmare about a sacrificial death cult and fuck pit. A grueling spectacle of libidinous energy wrapped in the pleas of the condemned as they cavort their own funeral pavane inside an orgone generator made of human garbage.
Putting people that can't do 10 mid-air splits into a somersault while belting out high notes for 2 hours straight is wrong.
This is hilarious. But I guess maybe she wasn't the target audience. The target is broader, for better or for *worse
Yeah, I haven't been particularly interested in it because none of the trailers showed much of the music/songs for it. I love a good musical, but this just looked like a crappier remake of the first.