OpenAI says it’s “impossible” to create useful AI models without copyrighted material

You could theoretically attempt to make a product that incrementally paid writers and artists to provide their works as data to be fed into an AI, continuously employing said individuals for incremental versions of the AI.

But I don't think such a business model would be profitable, as the amount of artists and writers you would have to continually employ would potentially be in the hundreds of thousands, and even then, those artists and writers would basically be locked into such a job for life, as their specific style and work they spent their lifetime perfecting would become easily reproducable by the AI.