Xbox Slammed For AI-Generated Art Promoting Indie Games

kotaku.com Xbox Slammed For AI-Generated Art Promoting Indie Games

Microsoft quickly deleted a wintry scene promoting ID@Xbox

Games @sh.itjust.works

nanoUFO @sh.itjust.works

1y ago

Xbox Slammed For AI-Generated Art Promoting Indie Games

kotaku.com /xbox-microsoft-xbox-ai-generated-1851128191

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47 comments

Fuckin' SSSLLAAmmMMMMmEeeDddd, dude!
Like a trashcan lid to the head!
- How will they survive such a thorough slamming?
  I can’t wait until we are on the other side of the slammed. I am sure it will be replaced by an equally annoying word choice.
  
  NEWS SITE CLAMWHOLLOPED FOR USING OLD, ANNOYING VERB

Always downvote slammed articles
- @pregnenolone has been Slamming slammed articles!

SLAMMMED!
- I hate this trend of saying "SLAMMED", or "HOUNDED", or "ATTACKED" etc in news articles where the stories are just "a couple of people with a dozen followers between them posted slightly negative tweets about topic xyz".
  My parents were bitching about how Adele was "HAMMERED" online because she said "I am proud to be a woman" or something. Turns out it was just two complete nobodies tweeting about how that's trans exclusionary or something with 1 heart each.
  
  Buzzibee absolutely DISMANTLING article headlines! More above!
  
  It's just so they can still write an article even though nothing really happened
  
  I'm looking forward to the day when someone legitimately goes ham on someone else, profanity, yelling, the whole 9 yards, and the articles are all like, "so-and-so somewhat disagrees on such-and-such".
  
  AFAIK it comes from tabloid headlines needing less words to fit on newsprint and remember it 30 years ago (it was just a stupid sounding then). I have no idea why it's made the translation to online news in recent years

Gosh, I pray they're not using Photoshop as well! Won't someone think of the children??
- Photoshop still requires human creative input and isn't built on a foundation of theft

They have their own Bing Image Creator. Obviously they'd prefer to use their own tool instead of hiring artists. Everyone with two working brain cells saw this coming. (I'm not defending it, it was just obvious the day Bing Image Creator was launched.)

This is why we need a rule that if you incorporate your logo into AI art, your logo becomes public domain.
- This is technically already legal precedence in USA, copyright requires human expression and without sufficient human creative control in ML generated works they're effectively public domain
  Edit: why downvotes?
  https://www.96layers.ai/p/why-ai-generated-content-cant-be
  
  Yes, for the imagery itself, but their logo is still under trademark. What I’m saying is if you put your logo on AI generated imagery and release it to the public, you no longer own a trademark for your logo.
- Because... why?
  
  I'm guessing so the maintainers of the AI don't have to worry about copyright when it uses the logo somewhere unexpected. But I'm curious what OP says.

I really don't care one way or the other. I think AI being used is an inevitability. I think it would only really be relevant if Microsoft had a policy against AI being used in games for things like asset generation for example.
- gods am i glad microsoft didn't have to dip into their literal trillion dollar valuation to pay independent artists any money at all to advertise the independent developers they're so gleeful to take credit for
  
  It wouldn't be an independent artist it would be a marketing company
  
  I'm not defending Microsoft. They're a soulless corporation releasing an ad around a holiday where a lot of people have time off and recently received gift cards and spending cash. I don't think them paying for an artist one time when they hope to use AI for a majority of their throwaway adverts really matters.
  
  This is such a pointlessly smarmy comment.
  
  This is such a pointlessly smarmy comment.

"Energy intensive art" lol

Just as much love as Microsoft shows the rest of Xbox

AI art is always so immediately obvious. I understand the temptation. Oh wow, I can jazz up this throw-away post that no one really cares about.
But everyone that sees that post immediately notes oh its ai art again. Because our brains are picking up on all the details. So it kind of defeats and distracts from the point.
There might be ways of encorporating ai generated images into things, but it's not gonna be by just generating an image with a prompt and running with that as your main graphic.
- I guarantee you've seen AI generated images that you didn't know were AI. It's survivorship bias, you're only seeing the ones that are bad as immediately AI.
- Never say never. I wouldn't be too sure whether or not it remains obvious when AI is being used, and for how long. Right now though it's definitely nothing that should be used as a final result. Really good way to get inspiration for moods and motives though
  
  I don't think it's even good as inspiration, since it pretty much always just ends up looking fairly generic. Better to spend some time crawling the internet for more interesting and unique inspo
- it's ironic, since AI generated always looks polished - but the identification is mostly context-based i.e. we know nobody would pay anyone for making that illustration from scratch: because it's a throw-away
  illustrations will be ubiquitous but mostly shit, only the shit will be more polished
  so if an illustration is highly polished but otherwise garbage, it's AI with high probability - because the craftsmanship of the generator exceeds the artistic taste and development of the user

47 comments