The wildly anticipated anime feature opens in Japan on Friday — but very little is still known about it after Ghibli decided to do almost no marketing, instead asking fans to experience it with no preconceptions.
I once researched a bit on Miyazaki and I laughed when I read a book from 2001 where the author lamented that "now, Spirited Away will be truly Miyazaki's last movie". Like, it goes back to even before that that he announced to be out.
I wonder how the "no marketing, no trailer" will go for them. I'm sure people will show up to theaters anyways because it's a Studio Ghibli movie though! But seems risky though, like only fans of the studio will hear about it and be interested, not much from anyone else.