Google could be working on integrating a chatbot within Google Maps, though its use cases are not currently fleshed out
Pretty much sums up most use cases for LLMs in products. Throw in "AI" because it's the gimmick right now, scream "me too!", and find a use for it later.
Honestly getting annoyed with it by now. Everyone and their dog is announcing their own AI chatbots inside their products, each one with a more derpy name than the last.
You have access to OpenAi's API, I get it already please shut up about it.