Only 11% of respondents to survey say they have ‘high interest’, down five points from before last year’s race
Punters are switching off the Melbourne Cup, with a majority of Australians reporting they have little or no interest in what was once “the race that stops the nation”.
According to the latest Essential poll of 1,049 voters, just 11% reported a “high interest” in the Melbourne Cup, down five points from when the question was asked before the 2022 race.
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Despite a lack of personal interest, two-thirds (65%) of respondents agreed the Melbourne Cup is a unique part of Australia’s national identity, down seven points. Just 50% of those aged 18 to 34 agreed.
About half (48%) said it promotes unhealthy gambling behaviour. More than a third (36%) said it normalises animal cruelty, up two points since 2022.
The figures come as an increasing number of brands and sponsors are distancing themselves from the Melbourne Cup and other racing events.
So gambling is how a nation defines itself? Not science or innovation or having the brightest students or the most entrepreneurial business people or producing the most food but gambling on farm yard animals.... Wow, that's weak!
There are several aspects of the Australian identity that look unflattering to modern eyes—gambling and drinking to excess come to mind. These things change slowly but they do change.
Incidentally I do think innovation is a valued aspect of the Australian identity.
Australia’s primary export is being good at pulling things out of the ground and building a housing ponzi. We are not nearly as innovative as we could and should be.
It used to be a bigger deal, even 5 years ago. It's lost it's sheen as gambling has become more pervasive and people seek to actively avoid it. It's hard to just have a one off flutter as you get bombarded with emails or advertising if you even venture in that direction online.
I think it's a little bit of people losing interest as it is cruel, a little bit losing interest as gambling is a problem, a little bit covid eliminating the workplace aspect in the last few years. When it's part of the zeitgeist, it's self perpetuating. Once people are over it, it dies off quite quickly. Given the history, there will.probably be continued interest at a lower level for a long time, but nothing like the past events.
I'm sure those photos from last year where the area around the racetrack flooded while the track itself was perfectly fine are probably on people's minds as well.
This shit is barbaric. The whole sport / industry is. I used to know a guy that rescues former race horses and his stories were brutal. The way these horses are trained leaves them with permanent and painful impairments. If humans want to consentually ride the shit out of each other for sport, then whatever who gives a shit. Whack a public holiday on it and call it a culturally significant event. Just leave the horses out of it.
This year I know one of the jockeys (they used to be my Neighbors), I don't know what horse he was on, I'm not googling it and sending that to my google algorithm, I refuse to watch it or give the industry as a whole any of my attention.
It needs to die, and the gambling that goes with it.
Punters are switching off the Melbourne Cup, with a majority of Australians reporting they have little or no interest in what was once “the race that stops the nation”.
According to the latest Essential poll of 1,049 voters, just 11% reported a “high interest” in the Melbourne Cup, down five points from when the question was asked before the 2022 race.
Despite a public holiday in Victoria and schools and workplaces stopping at 3pm for the annual ritual, 27% said they had “low interest” and 35% said “no interest” in the race, a combined total of 62%.
Young people were disengaged, with 9% of those aged 18-34 reporting high interest compared with 13% of over 55s.
Despite a lack of personal interest, two-thirds (65%) of respondents agreed the Melbourne Cup is a unique part of Australia’s national identity, down seven points.
The figures come as an increasing number of brands and sponsors are distancing themselves from the Melbourne Cup and other racing events.
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Remember growing up it used to be such a big event, you had stuff going on all day getting ready for the race, now... I prob's will be to busy working to even both switching it on.