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YouTube expands its pilot to some top creators of tech that detects the AI-generated likenesses of famous people and declares support for the US' NO FAKES ACT.

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YouTube supports the NO FAKES Act: Protecting creators and viewers in the age of AI

The power of technology can unlock creativity and connection. As AI continues to evolve, we're committed to ensuring it's used responsibly, especially when it comes to protecting creators and viewers. That's why we're supporting the NO FAKES Act of 2025, introduced by Senator Chris Coons (D-DE) and Senator Marsha Blackburn (R-TN).

We're proud to support this important legislation, which tackles the growing problem of harm associated with unauthorized digital replicas: AI-generated content simulating a person’s image or voice that can be used to mislead or misrepresent. The NO FAKES Act, alongside other legislative efforts we support like the TAKE IT DOWN Act, provides clear legal frameworks to address these issues and protect individuals' rights.

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