The henchman carrying the ladder in the background stopping for 1 sec to go "aaah" is the best part. The next best part is whatever that dance move is called when the James Bond guy turns around from the wall and starts shaking his hand in time to the music.
I like a video that turns the camera around and features real people, and these were extra-special in the time before stuff like easy video production and streaming.
But I especially like what the band Cake did with Short Skirt/Long Jacket, where they went around letting people preview the song and give their reactions on camera. And the reactions were... actually pretty mixed.
Weezer - Pork and Beans is a really interesting snapshot of YouTube in the late 2000s; you see all the big people of the day doing trends of the day while singing with the members of Weezer. If that doesn't sound awesome, I don't know what is. Plus Hero by the same band is a really interesting pandemic video that is one of the few "artist tries to relate to normal people during lockdown" things which actually work.
Land of Confusion by Genesis. Made with super weird puppets of celebrities borrowed from a British TV show, timeless lyrics about how the world keeps getting dragged down by the people in it.
Imagine this. It's 1993. 3d computer images are extremely expensive to make and rare, and 3d animations are so time consuming that even the biggest budget movies only use tiny amounts of it. Even 2D computer generated stuff is rare.
The music videos are all just people with greenscreens set against backgrounds of hand-cut film with hand-drawn effects and special lighting and physical effects like smoke-machines. Songs are played with physical instruments, with maybe some electrical processing. And they're about love and tell stories, or they focus on the melodies and combinations of instruments.
And then one day you see this, without warning on saturday morning TV, in between those other music videos:
During COVID, me and my roommate killed a lot of time in lockdown by making a bunch of random music. Most of it was shit and even more of it was never released. But some of it sounded halfway decent, which we put on YouTube.
Most of the videos were just static images with the song playing, but one night I drank half a liter of whiskey and wanted to make a music video. When I woke up the next morning (afternoon) I watched what I had made, expecting an awful video, and loved it. To this day, I still have no idea how I was able to make this while blackout drunk. I hope I'm not hyping it up too much, but I'm really proud of how well this video works with the song, which I edited while 100% hammered.