Data Broker Brags About Having Highly Detailed Personal Information on Nearly All Internet Users
The advertising industry is immensely powerful, and disturbingly opaque.
cross-posted from: https://lemmy.ca/post/40848536
Frankly, we don't need Luigi, we Tyler Durden
Just without the hyper toxic masculinity aspect of Tyler, the destroy all the corps and create anarchy Tyler has become surprisingly based otherwise
If it gets the job done, I'll compromise on how easy it would be to be around it
“We know that Lola has two children and that her kids drink lots of premium fruit juice. We can see that the price of the SKU she buys has been steadily rising on her local retailer’s shelf. We can also see that Lola’s income has not been keeping pace with inflation. With CoreAI, we can predict that Lola has a high propensity to trade down to private label,” Sadoun says, meaning that the algorithm apprehends whether Lola is likely to start buying a cheaper brand of juice. If the software decides this is the case, the CoreAI algo can automatically start showing Lola ads for those reduced price juice brands, Sadoun says.
Poor Lola. The big problem is that it’s not just Lola that is subjected to this all-encompassing corporate gaze—it is, apparently, almost everybody on the internet.
“Thanks to CoreAI, we can do that with 91 percent of adults all around the world,” the CEO brags. That amounts to nearly four billion people.
Lena Cohen, a technologist with the Electronic Frontier Foundation, said that data brokers like Publicis collect “as much information as they can” about web users. “The data broker industry is under-regulated, opaque, and dangerous, because as you saw in the video, brokers have detailed information on billions of people, but we know relatively little about them,” Cohen said. “You don’t know what information a data broker has on you, who they’re selling it to, and what the people who buy your data are doing with it. There’s a real power/knowledge asymmetry.”
Thanks to CoreAI, we can do that with 91 percent of adults all around the world
Try as hard as you can to be in that 9% they can't model
I know they can abuse my personal data, but I will NEVER see their ads unless I choose to.
Start teaching people to ignore ads. I know I do, and it's something my parents taught me when I was younger.
It won't help with data collection, but it will make it a lot harder for these assholes to put the pieces together.
Honestly whats even the point. It shows that she is losing income and will buy cheaper juice so its advertising cheaper juice brands which she is going to buy anyway. It honestly seems very stupid.
You could make the argument that someone could guide her to a specific cheap brand, but I agree that it's stupid
And that’s why I hate ads and advertisers.