NHL officials are wearing Apple Watches on ice

I actually think this is pretty cool. The haptic feedback changes based on which alert it is for so a player coming out of penalty box will feel different to which players are in the box, also a countdown timer so they don’t have to look for the time on scoreboard etc.

Sounds like it shows numbers, maybe as notification?

Incredible way to show off and use an expensive smartwatch. As if it would matter which os runs to show some numbers. Hence, this is just an ad