Bumble's new CEO is already leaving the company months after killing its signature feature
Bumble's new CEO is already leaving the company months after killing its signature feature
sometimes you bring on a ceo just to get some controversial thing done. they can eat the blame and then leave
I'm embarrassed it took me so long to realize this. Somebody explained that to me recently, within the context of a conversation about layoffs. That CEO had no prior CEO experience, was only there for less than a year, and was part of the board of directors. In hindsight it seems so obvious.
They called it an Axe Man, in my time. I've been at two companies hit with them, and I follow them AND the CEO who stepped down (once a reverted permanent one and the other a long-term leave) to see which companies are fucked next.
More specifically here it's called a glass cliff
So like a corporate sin eater?
You bring in a female CEO to take the fall. The narrative gets to be about her weak leadership.
Ellen Pao wasn’t even CEO for a full year. Reddit clearly put her in charge to take the heat - which they knew would be ample based on her sex alone.
So replacing a woman with a woman, and then bringing back the original woman is what made you think the fall person had to be a woman? Reddit may have done so.. but I find it hard to believe this was sex/gender related. Otherwise it would have made more sense to replace the woman with a man, have him take the fall and go back to Whitney so it made her / the company look better long term.
Exactly this, they are usually young too and they know their only job is to fire ppl and/or do decisions that will make most if not all unhappy. I have only seen it once my self but a lot of friends went through that at their company.
the sad part is the act they put on coming in. many at the company will think this is a real hire that will bring about good cultural change
Don't worry though, they'll fail towards.
There's a big problem with the "women message first" gimmick, and it's that they just don't.
If they don't simply let the match expire, you either get a shitty Gif, or something along the lines of "hey."
Maybe one in ten will actually send a message that genuinely starts a conversation.
it would work better if it was "women swipe first'. men can look at and swipe the women who swiped them already. this solves two problems:
please give me 1 million dollars
This means men will see many fewer women on the platform in many cases.
Facebook dating kinda has this where you get notified if someone likes you Ironically it works better than any other dating app. The whole swipe til you both match deal is just to keep people paying and using the app for longer
That's the premium feature in pretty much every dating app. You get to see who likes you but you have to pay the money to find out if anyone swiped on you at all.
They imply that lots of people swiped on you but you don't actually know until after you've given the money.
So basically your plan is to just remove the con part which I'm all in favor of.
I loved bumble when I was on it 🤷♂️ much, much higher hit rate than any other app
I have by far more luck getting matches on tinder
Well cultural habits are slow to change. I suspect it would take some 20 years to change the dynamics such than women are always expected to make the first move.
Bumble was well positioned to push for that change, unfortunately earning revenue has a priority, they are are a business after all. Still their gimmick got the ball rolling, we'll see who picks it up next.
That ratio was much higher for me. I'd say about 70% sent a message. Probably work on the profile, make it more interesting? If that is now really gone I'm not sure whether I ever install that App anymore, it was nice not having to come up with first messages with questionable outcome...
Maybe it's you guys, but I never really had this issue.
Just like with anything, if you put something interesting in your bio, women will use that as conversation starter.
No, they didn't. I had plenty in my bio about hobbies, sports etc, very few mentioned it.
That is definitely not it. Looking at my bio which I wrote ages ago I'm actually kind of concerned I'm slightly doxing in myself the amount of information that's in there.
The problem is that there is a social convention that men start the conversation, so a lot of women just aren't very good at openings, so they say "hi" and then I've basically got to carry the conversation. So what's the point in the app then? Even if they just opened with "sorry I'm not very good at this yet" it would be a start, but noooo.
Yeah I can see how women message first will tank a dating app. That fucking stupid. I get it that women get bombarded with messages from guys on dating apps. But guess what all the time I used the apps 0% was I ever messaged by a woman.
Women don't chase men because they don't have too. I knew several women I help set up their dating profiles. They would get a 1000 hits, mostly guys says "hey" or the worse be :hey baby".
How I realize just how easy and why I never had problems with dating apps. You got to give a woman more then hey and calling them baby is just cringe. Then you get the guys straight up asking for sex or nudes. Anyways point is having the app where the men can't make a move unless the women contact you? Will not work wtf was she thinking?
Hell most of them like to just scroll, none of them were interested in making the first move.
having the app where the men can't make a move unless the women contact you? Will not work wtf was she thinking?
I mean, it did work though. It was one of the top dating apps for a long time.
You literally listed a bunch of reasons why men shouldn't be allowed to message first
I'm not that conventionally attractive and Bumble worked great for me in my late 30s. People on different platforms are looking for different things. Bumble had its niche and it was very successful there, even if it was not for you like the other apps we're not for me.
mostly guys says “hey” or the worse be :hey baby"
Can you perhaps understand why that might be as bad as getting no messages at all? How many dick pictures were mixed in? Many, many, many men use these apps to spam matching with everyone. Those “hi”’s rarely lead to actual connection.
Is the signature feature that women initiate or was that some other app?
It was.
Yeah. I used the BFF version for a bit to try and find folks in my area to hang out with. It's a really horrible app. When someone messages you, you have 24 hours to respond. If you don't then the two of you get unmatched. I can understand something like unlatching after some time period without responding, but just 24 hours? Ick.
Ohh you mean the "pay for every little thing" -feature? Dang I really liked that
Also regarding cost: I have yet to hear how a dating app solves the paradox that success means losing a customer. The incentives of the company and customer are not aligned and actually quite the opposite.
The company wants you to stay and spend as much as possible on the platform (optimizing to keep you just engaged enough to stick with it), whereas the ideal outcome for the customer means not needing the app in as little time as possible.
Oh they solved it alright. They just make it harder to find matches. Could you imagine the fuckery that goes on with their algorithms. Some engineer dialing back the chance of falling in true love. The executive is like, "We need to turn down finding true love to .0007% because we are losing too many customers!"
Yeah that conflict runs deep.
There's the open source Alovoa, but of course it's still far away from mainstream.
Wow, as a gay dude reading the comments here, straight dating sucks, why is it even like that?
Bumble used to be different back in the day. I tried it when it was going down the tubes.
I think part of the problem is that the matching is fairly superficial, so while you know a little about the person, most of the details amount to their face, 1-3 hobbies, and their ass.
The women I matched with that I went out with were awkward and felt forced. In the end, I ended up falling in love with a close guy friend that I had known for years.
If bumble wants success, they should allow for much deeper Q&A, longer response times, a tweaked algorithm that matches people based off hobbies and passions, and an AD section that allows people to privately put in stuff that they like after dark. Info that isn't shared with their matches, but helps make people match better with people like them.
As for straight dating though, idk. I feel like people should probably be avoiding apps and meeting organically through stuff like biking groups, climbing groups, skiing events, big dance venues, etc. it fosters much more organic connections.
I don't participate in bar culture that much, but the difference between the gay bars I've gone to and the straighter college-y bars feels immense. The former is much more social with a pinch of kink, the latter is where people are getting absolutely blitzed without much dialogue over loud music. It's an extremely small sample size, but I can't help but wonder if it's part of a larger trend when it comes to meeting people and how portions of society meet and date. Perhaps there are bars where single straight men and women meet over 1-2 drinks and talk, but I haven't seen any so far.
Overall, I think the Internet and cars (decreasing population density and increasing the space between third places) has had a dramatically negative impact on love and friendships in places like the US.