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I still don’t think companies serve you ads based on spying through your microphone

Not my title! I do think we are being listened to. And location tracked. And it's being passed on to advertisers. Is it apple though? Probably not is my take away from this article, but I don't trust plenty of others, and apple still does

193 comments
  • I'm not saying it's completely 100% not possible and has never happened in the history of human technology, but the situation is not as ubiquitous as most people seem to think it is.

    Don't get me wrong, collecting and inferring personal information is happening on an epic and ubiquitous scale these days, but for the most part, it's not the microphones on your devices that are doing the data collection.

    Pretty much all my older relatives are completely convinced their phones are listening to their day to day conversations and serving up ads based on those conversations. One of them came to visit me for a week over the summer. One night we had been talking about having asparagus for dinner, and as evidence that their phone was listening to us, the next day they showed me that their news feed was filled with asparagus recipes. Another night, we were talking about one of their medical conditions and the drugs they were taking, and the next day they showed me that they got notifications about a prescription drug for that condition. On another day, we had been talking about a specific actor's filmography and all their movies that we liked, the next day their streaming video app was suggesting a bunch of content from that actor.

    I can understand why this seemed pretty convincing that our phones were listening to us, but consider the simpler explanation.

    I live in a rural area where there's not good cellular reception, so for the most part, our phones are connected via wifi to the same internet connection. Essentially, every device on the property has the same external IP address. So, when I looked up asparagus recipes on my laptop later that night because I wanted to surprise my relative with that specific dish, and when I Googled the prescription medication the relative was taking to see what the side effects where, and when I looked up that actor on IMBD to see what all movies they'd been in, that pretty much gave all the advertisers all the information they needed to start targeting ads and recommendations to folks sharing the same IP address.

    Occam's Razor being what it is, I assume that's how things went down versus all our conversations being constantly recorded and uploaded to the net to be interpreted and used for the purposes of serving ads.

  • "Is it Apple though, probably not..."

    Can I ask, why are you so ready to performatively forgive them here? Apple is not your friend, Apple and Tim lined up to donate the million like the rest of those greedy, transactional cowards.

    Apple doesn't "do" it per se, instead Apple shares certain data with third party partners for the purposes of "improving your product experience" the data is then laundered 17 times through middle layers and added to a shared digital fingerprint of you and your household's web of connected devices. You and your family are then sold on a marketplace as advertising targets actively interested in X category or product (Apple is also subsequently a customer in that marketplace). You then either receive that advertising or your family is targeted with it so that they can then casually mention the product back to you (company knowing you were already interested) so it feels organic and "I was just thinking the same thing!" and boom, you're buying that new set of pots and pans.

    We're already living in the matrix, you're just a little drone being pinged around according to other people's will, to support the pursuit of endless growth. So yes, in a way companies are spying on you... After you've given them individual permissions to access your microphone and permission to share "certain data" about you with third parties, in a carefully orchestrated dance - so that they have plausible deniability and so you don't have to threaten your parasocial relationship with their brand and can continue saying "probably not Apple though..."

  • Two ways to process voice, on device or on server. Device-based solutions either are very basic and just detect differences between words or need training data based on your voice or they need lots of processing power for more generalized voice recognition. So is your battery draining and phone is often hot because an app is keeping the mic on and keeping the phone from slowing the processor? Other option is to stream the data to the server. This would also increase battery usage as the phone can't sleep, but might not be as noticeable, but more evident would be your phone using a lot more bandwidth than is reasonable while you aren't actively using it.

193 comments