Aha - Take On Me ...such a mesmerizing video. A girl reading a comic is sucked into a world in between the two realities. Really cool artistically and you can't help but wish you could see more of the story.
Dire Straits Money for Nothing was amazing at the time. Turn Down for What is amazing in its own way. Smashing Pumpkins Tonight, Tonight. Michael Jackson had a few good ones.
From Yesterday by 30 Seconds to Mars is like a whole short film and they went to China to film it. I remember it being a bit of a deal at the time.
Basically every OK Go music video, This Too Shall Pass is particularly impressive.
Sledgehammer by Peter Gabriel is pretty impressive the amount of work that must've gone into it.
The face morphing at the end of Black and White by Michael Jackson was cutting edge special effects at the time and it holds up well today (better than the rap verse breakdown in the song itself....)
"I had this idea that I wanted to do a story that's tragic but starts off happy and ends happy, and the video is about rewinding to that happy ending,"
Thraves needed to find a new way to tell a narrative story that moved forward even as the action moved backward.
"The original idea was a straight narrative without the lead singer in the video," said Thraves. "But Chris wanted to be in the video and he was really excited to learn how to sing the song backward."
"He got a tape of the song recorded backward and he listened to it over and over. He's a very passionate guy, so he got really into it. What we learned later on is about the problems with phonetics, because you have to be very careful with the lip movement so that when you end on a sound your mouth is formed in the right way."
I think this would be always the most impressive music video in my book, ALWAYS. The dedication Chris Martin put man, I cant even think how he learned all of that.
R.E.M. - Imitation of Life. The entire song happens in a few seconds, with all parts at the same time. The video keeps rewinding, each time showing one of the parts.
I quite like Around The World by Daft Punk (directed by Michel Gondry of Eternal Sunshine of the Spotless Mind fame). I guess "impressive" isn't the primary word I'd use to describe it but thought it was worth a mention
Why? Shot by one dude, all the instruments and vocals are one dude, shot through multiple seasons, and then you realize the lines on different season are keys on a piano/keyboard, playing the song.
Fuckin masterpiece.
Runner up: Turn Down for What, directed by the directors of Everything Everywhere All At Once.
First thing to come to mind is Childish Gambino - This is America. It's fairly simple on its face. Some people and a few props in a large empty warehouse. It mostly relies on Donald's presence but the filmography and post FX is pretty impressive.
It's Thom York stumbling through historical scenes of his life and career looking old and tired. It took me a hot minute to realize what I was watching but as soon as it hits you it's inescapable and heartbreaking.
It's not "impressive" in the same sense as take on me, Californication, or money for nothing... but in terms of really augmenting the music with a well conceived visual storytelling mechanic? Top notch.
Sledgehammer by Peter Gabriel is iconic, the claymation and dedication is insane for a music video from that time period
It's okay to envy by Takayan is impressive for how it plays with the subtitling, trust me turn on Closed Captions for this and enjoy
Loretta by Ginger Root for how perfectly it captures an atmosphere and aesthetics of those late 80s/early 90s East/South East Asian music videos, it's a vibe - plus him playing all members of the band/accompanying orchestra is also impressive in its own right
Weezer - Pork and Beans. As someone who wasn't even alive during the era of YouTube when it came out, it is really mesmerizing seeing that day's stars all in one place. Not to mention the actual video is super funny and well done. The ending scene is so cathartic. Plus the song itself is cathcy and has a nice message.
This one's got me right now. Not crazy editing or anything, it just REALLY drives the point home for the song. Probably mostly because it's a nostalgia bomb for me.:
I think the MTV era from the 80s to early 90s had the most creative videos. Likely because there was a bit more of a demand for music videos back then. You really had to stand out when your only platform at the time was MTV.
As far as favorite music videos, I've always been a fan of Tool's weird-ness.
So I love music videos as well as making my own, so I have a lot of favourites, but in particular half·alive's music videos are amazingly done. The lead singer Josh Taylor is an incredible producer for his music videos as well as the band being amazing dancers. All of the videos off of their new album are amazing, but two that I will highlight are:
Klangkarussell - All Eyes On You - this is probably my favourite music video ever. I'm a sucker for one-takes, and the fact that this one is nine minutes long makes it so impressive on a technical level. But also, the video really feels like an experience. I feel like there are a lot of different ways the characters and situation, and what they represent, can be interpreted; it feels like everyone reads into the video in their own way (and I'm totally down to discuss anyone else's interpretations once they've watched it). Plus the atmosphere of the video really enhances that of the song - I like the song well enough, but combined with the video I find it so hypnotizing and engrossing. (Plus, it doesn't feel cheap by any means but you can see it was made on a shoestring budget, so it gets extra points for that as far as I'm concerned.)
All India Radio - Rippled - long-exposure light stop-motion is so damn cool. It's such a pretty video, and I love how authentic it feels - it obviously took a lot of time, energy and talent to make (over 6 months according to the description) but it has so much personality to it, and you can obviously see the people in the background moving the lights around which makes it feel far less "clinical".
Delta Heavy - Get By - musically, it's a slightly above-average 2012 dubstep track, but the video is so fun (and terrifying, I suppose...). Again, I love the stop motion, but it's also just really fun on a conceptual level.
Anyway, all of these are a decade old, so I guess maybe you're right about modern music videos. I can't say I watch many music videos, though, so there are probably some good ones I miss!
I can't remember the band or the song, but I remember the VH1 pop-up version where they told you tidbits during the video. The whole thing was 1 take (shot on film in those days) and included a part where they passed the camera through a car. The camera operator had to hand the camera off to someone, run around to the other side of the car and then take it back without it looking like that happened, and while everyone was singing in time. I was a film student at the time and in awe about how well it was done. So much so that I can still see that part, but I cannot remember the song.
I personally find the music video for Radioactive by Imagine Dragons to be absolutely hilarious. The juxtaposition of serious and nonsense is so good, it just gets me every time. Even though I think the actual song is way better as covered by Within Temptation. Seriously though, go watch that music video and tell me it's not hilarious.
Björk have made some that are absolutely spectacular, she has a way of making you feel what she feels with her voice and the visual impressions, she pulls you into her world. She's one of those artists that are completely unique and deeply talented.
First few times I heard the song, it was just on in the background and I wasn't paying much attention to the lyrics. Like... okay, we're watching you perform on a stage? Weird thing to write a song about, but whatev; sounds cool so screw it.
Finally pulled up the video and it went from "lol marionette puppets!" to "Oh... OOOH. Hoooooly shit!" pretty damn quick.
Nigel Stanford has some amazing videoclips. I love Robots vs. Music the most (especially since the tune and the whole Automatica album is amazing), but Science vs. Music is also great.
And he also did a few making of videos. While I'm sure most of the final result is CGI anyway, it's still a nice touch.
Ok go! Have aan archive of songs that I don't regularly listen to, but have really memorabele video clips. I likey them more for the videos than everything else.