Philips Hue will force users to upload their data to Hue cloud

To control your lights you soon need to create an account and share your data with the Hue cloud.

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Companies these days: “help us think of products we can sell to procure data. No, we don’t care what the product is; we just want the data.”
- I often wonder are we in some sort of "data bubble"? all this obsession over collecting it but not actually providing stuff people will pay for surely has an endgame
  
  I think the endgame is to speedrun getting filthy rich and buying up a chunk of the earth before it’s completely destroyed.

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