Ketchup With Those Fries? Sure—as Long as It’s Anti-Woke: Those Bud Light protests just scratched the surface. The right wing is constructing an entire parallel economy, from coffee to banks

newrepublic.com Ketchup With Those Fries? Sure—as Long as It’s Anti-Woke

Those Bud Light protests just scratched the surface. The right wing is constructing an entire parallel economy, from its own coffee to its own banks.

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Or does the parallel economy’s ethos of values-based brand identification evolve into endless splintering, with ever more niche ways to opt out?

While I think that the "parallel conservative economy" is doomed to fail, I could see this being a major contributer.

We're already seeing the splintering in politics. Candidates that are Republican darlings quickly turn into RINOs because they don't support the latest crazy conspiracy theory. Why would "right wing companies" be any different.

"Oh, you buy from Right Wing Beer because they don't donate to LGBTQ? Well, I only buy MAGA Beer because they contribute money to groups that want to ban LGBTQ books!"

"Oh, you only buy MAGA Beer? I buy QBeer - the only beer willing to contribute money to have all LGBTQ people rounded up."

"Oh, so your beer just wants to round them up?...."

The way the right is going, what's "right wing/MAGA" today is "woke" tomorrow and anyone on the right who doesn't keep up is a RINO (at best).
- Plus there's almost certain to be a factor in a brand's V-score that relates to whether or not they paid the app maker.
  
  And then some other ranking website will come along claiming to be the only REAL conservative company ranking site. MAGA companies will have to appease either V-score, the new site, or both. If they choose wrong, they'll be ditched as a "Fake MAGA company."
  
  Is this going to lead to the "not real conservative company" fallacy?
- You're right, it's religious splintering, just now in a very US way, with commercial consumer brands.

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