Marks & Spencer ‘sorry’ for using gender-neutral language in bra advert: ‘We got it wrong’

Maybe somebody should've thought through calling people 'things'

I suspect that they were trying to reference the 'bright young things' of the 1920s. I doubt anyone at M&S even considered that:

(a) that reference wouldn't be obvious to everyone, or

(b) what it may seem like without the context.