Samsung reportedly considers ditching 'Galaxy' branding for certain phones

According to a new report, Samsung is planning to move away from the "Galaxy" brand for its premium smartphones.

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The secret source of Samsung’s consumer-electronics branding was putting a letter X in brand names (Galaxy, Exynos, Bixby) for that extra futuristic high-tech frisson. Then Space Trump came along and singlehandedly made that entire aesthetic deeply cringeworthy, so naturally Samsung would be wanting to ditch their Xs in the same way that McDonalds made Ronald McDonald look less Michael Jacksonlike.