Ubisoft is being sued for allegedly sharing user data with Meta

As reported by Bloomberg Law, the class action complaint accuses the Assassin’s Creed publisher of sharing personally identifiable information (PII) with Facebook company Meta.

According to the complaint, players who use the Ubisoft website to buy a game on the Ubisoft Store or use it to subscribe to Ubisoft+ are having their PII sent to Meta through its Pixel user tracking software.

“Defendant does not disclose on the website that PII users’ personally identifying information would be captured by the Meta Platforms, Inc tracking Pixel utilised by defendant, and then transferred to Meta, thereby exposing the subscribers’ PII to any person of ordinary technical skill who received that data,” the complaint reads.