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Buttflapper @lemmy.world

Why is Facebook filled with so much random junk now?

I remember when you could go on Facebook and look through your feed at what your friends are saying, catch up with them, and browse posts that they have made. Now, it's just completely random and chaotic, almost nonsensical. There's no logical sense to my Facebook feed at all. As you can see in the image, they are showing me stuff that I'm not even following. This is not even something that I am actively a part of! It's some random group. So what's the point of following a group or liking a page, if they're just going to show you random stuff anyway?

Like, wtf happened to this website?

96 comments

  • For the same reasons that everything else is "enshittified" -- It's produced by people seeking maximum profits for minimum effort, and consumed by people who aren't discerning enough to care.

  • I'm pretty sure people in general stopped posting there, so they just shove this crap on there because otherwise it'd be an elephant graveyard

    • Empty Internet Theory but its just the "Recommended For You" stuff that Facebook shoehorns in between the pictures of my nieces that I occasionally drop in to look at.

      Its funny. When you go into some of the early Facebook history, Zuckerberg is exploring monitization options. He floats the idea of turning it into the kind of intrusive, obnoxious, ads-everywhere experience that had shown up on local news websites and the worst kinds of forum spaces. He (supposedly) rejects it, in pursuit of a more sophisticated kind of mass marketing. The theory being that this kind of invasive content scares away users, and what we really want is to maximize the user base rather than to maximize the monetary value of each user.

      But ten years later, we're right back to a website that's indistinguishable from eye-ball gouging Geocities crap. The "put ads everywhere to maximize revenue" folks won out in the end. Zuckerberg's genius move was to simply hold them back until the website started hitting the post-one-billion user base load. But then this was always the end game. Just clickbait across everything, with a periodic pop-over ad demanding that you give the site money to save it from itself.

      • @Raiderkev @UnderpantsWeevil Is it genius or is it capitalism's end game, where any square inches of potential profit has to be seized in order to satisfy the "forever growth" mantra leading companies to shitify their products with ads/subscriptions/... .

  • I’ve been assuming that their user engagement is down. Fifteen years ago when I was fresh out of university I had several hundred friends and could spend hours every day going through posts from dozens of different people. Now it feels like I can spend ten or fifteen minutes to see everything and mostly it’s from the same half-dozen people, and I’ve realized most of them are people I don’t really know as well and frankly am not as interested in seeing. At first I thought it was because they were the most prolific posters and I’d inadvertently trained the algorithm to show me more from them by interacting with them the most.

    But over the past year I’ve noticed if I actually click on someone else’s profile, maybe having seen their name on a memory or just randomly think of an old friend, most of them only make a few posts a year or haven’t posted anything at all in years. Their accounts still exist, but they’re not using them.

    If your feed was only this, a few posts a day from a few people, you’d have no reason to be on Facebook much. So they fill it in with junk from other places that will hopefully engage you. If it doesn’t they’ll try other posts. Whatever it takes to keep you browsing longer.

  • The goal was always that the user would be the product. It was less clear at the beginning, because the advertising was far less intrusive (if you even saw an ad at all, in the early days), and the service was "free" at a time when the internet was comparatively young. So it gained a lot of popularity from novelty and being an actually useful communication tool.

    But the communication tool portion was always a side effect of data collection. Any "free" service is ultimately just getting value from you in different ways. In the case of Facebook, once it had amalgamated enough data, the flood gates opened and the enshittification was extremely rapid. It will never go back to the way it was for many reasons, not the least of which being: it was designed to be the cesspool it is now.

    Ultimately, all these seemingly random posts are an attempt to get you to continue to interact with the platform. If you read through comments on such posts, they do tend to drive engagement, even if it is just a user going "why is this in my feed?"

  • Two years ago, I quit FB for six months. Then I checked my feed, and counted six friends' updates and zero group posts in the first 100 items. 94% of posts were ads or "suggested" content. So, I closed FB and never went back again. Whatsap statuses is where I find my friends' updates these days.

  • I use an extension called FB Purity and the amount of bullshit it filters out is insane.

  • Well, less and less people post stuff like their vacation pic or food pic etc. Then more and more companies pay to be in your feed, so now your feed is only non-sense stuff like yours, or mine, it does not make sense, I often see posts from stuff not in my country or sometimes not in my language.

    I only use FB for Marketplace (really big here), and for some FB hobby groups that replace good old forums. I never publish anything, and only one of my friend still post pictures of their journey, that's it.

    In Canada it is way worst, because every sources deemed news media cannot post/share articles, imagine in the USA if your feed had no news like cnn, abc, nbc, cbs, npr, nyt, etc. but in your feed you see all the alternatives news (read: far-right, conspiracy, pro-russian, pro-musk, anti-ev, etc).

    This is our reality in Canada, our facebook feed looks like twitter, full of hate and fake news. I always block them, but there are certainly thousands and thousands of bots posting those kind of thing.

    FB is dead.

96 comments