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  • "Hey, you what will help sell more tires? Rating restaurants!" -some marketing person at Michelin

    And the weird thing is it worked.

    See also the Guinness Book of World Records, which is just a beer company doing some marketing to settle bar bets.

  • Read this with Kanye West's voice

    I like some of Michelin's tires, What the Fuck does they know about food?

105 comments