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This is basically the same strategy that put Lego back on top. And clearly that's working brilliantly.
Aside: Lego was staring into void until they changed leadership and pivoted to this "license everything" strategy. Why? The patent on their bricks was about to expire. Rather than run on brand recognition alone, they embraced something else that nobody else could get. Disney should take note here: any other studio could start cranking out irreverent send-ups of classic fairy tales, but they won't have Muppets.
But aren't the brick composition and manufacturing process trade secrets?
Sure, but it can't be that hard to reverse engineee plastic bricks. I mean build a mold to size, try a few plastics, and you're done
The quality control is also huge. They have competitors with compatible pieces, but Lego's bricks are just better.
There used to be a Lego plant a couple towns over when I was a kid, employed a lot of people before it closed. It was always funny talking to kids that's parents worked there because they acted like they were in the CIA. I guess they all had to sign NDAs, so they were extremely tight lipped about their jobs.
Anyway, I am pretty sure Lego is the only company that has actually achieved 6 sigma... probably before it ever even became a thing.