The headline and a lot of the article are trying to give the impression Google is screwing customers out of what they paid for even though the article itself admits they're still going to honor the deal for existing customers. They just won't be extending contracts or writing new ones. Seems like the author is trying really hard to make a mountain out of a molehill.
The advertised “regular device upgrades” will never happen for anyone as part of Pixel Pass, even customers who battled Google’s servers to order a Pixel 6 the moment they became available (it’s me; I’m one of those people) because there’s still more than a month to go before the very first customers in would cross the two-year mark and be eligible to upgrade.
So a core part of the premise of Pixel Pass (device upgrades) is being lost, even to existing Pixel Pass users.
Original marketing from 2021:
Pixel Pass brings together the latest Pixel phone with Google’s best mobile services, device protection and regular device upgrades — all in one easy subscription. (emphasis added)
I think it's because of the original marketing for Pixel Pass. Google marketed it as being better value than other post-paid mobile phone plan arrangements in some way. It's just the same boilerplate terms under which a large proportion of mobile phones have been sold for decades in my country - so it was confusing when Google tried to sell me "a new way to buy a phone" where literally the only new thing about it was that you can get discounted Google services bundled. I wouldn't be surprised if people are getting pissed off about it now for not receiving value that was never actually offered.
Upgrading would have involved signing a new 2 year deal. It's just a fancy-sounding financing program; the 2 years were to pay for the device they've had for 2 years. I'll never understand the appeal of buying a high-end/expensive phone on such a program because you'll be stuck paying for something outdated by the end of it, but shrug, that's not unique to Google.
It's one of those things where people put value in the opportunity. Some people would not have bought a new phone at the time if not for the chance to get the new phone in the future. So while this was a fancy word for financing the phone and bundling of services at a discount, and people aren't losing a phone they "paid for," people did pay for it because of the perk.
People aren't really losing money because of this being cancelled, but some of them only paid for the program in the first place because of something they aren't now getting.
Why is Pixel Pass being discontinued?
We offer the best value of our hardware products and give users the flexibility to purchase their favorite services. We continue to evaluate offers based on customer feedback and provide different ways for them to access the best of Google.
However, on Tuesday, Google emailed Pixel Pass customers to say: “We are writing to you to inform you that starting today, we are no longer offering new Pixel Pass subscriptions or renewals.”
They’re not losing out on special paid-for privileges (the fee covered the cost of the phone and a discounted rate for the bundled services over its two-year timeframe).
Still, disappointed customers in the Google Pixel subreddit mention things like losing a grandfathered-in lower rate from Google Play Music to join the Play Pass and losing access to bundled services they’d enjoyed as a part of the package.
The advertised “regular device upgrades” will never happen for anyone as part of Pixel Pass, even customers who battled Google’s servers to order a Pixel 6 the moment they became available (it’s me; I’m one of those people) because there’s still more than a month to go before the very first customers in would cross the two-year mark and be eligible to upgrade.
It’s not surprising that Google added Pixel Pass to its ever-growing graveyard of canceled products and services, but the timing of the news is incredible.
A $100 credit isn’t exactly nothing, but it still stings since it’s only accessible by signing up for another go-round with the company that ran 22 months off the two-year clock before suddenly altering the deal.
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