European brands and companies will no longer be able to cite weak claims of carbon offsetting as regulations to battle greenwashing practices are tightened.
European brands and companies will no longer be able to cite weak claims of carbon offsetting as regulations to battle greenwashing practices are tightened.
www.adweek.com Greenwashing Crackdown on EU Brands Making Vague Eco Claims
The new proposals will also cover brand-owned sustainability labels and genetic phrases such as “green” or “eco-friendly.”
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Unfortunately, they will still be able to make claims of sourcing green electricity by buying double-counted guarantees of origin from Norway...
See also: https://industrydecarbonization.com/news/the-trouble-with-european-green-electricity-certificates.html And: https://m.independent.ie/irish-news/budweiser-reprimanded-for-breach-of-advertising-code-with-claims-it-uses-100pc-renewable-electricity-in-brewing/a1965099963.html