Wendy's is introducing Uber style surge pricing.
Wendy's is introducing Uber style surge pricing.
www.foodandwine.com Wendy's Is Introducing Uber-Style 'Surge Pricing'
Kirk Tanner, the new CEO and president of Wendy’s, shared with analysts his various plans to increase company profits, including investing in digital menu boards that will have the capacity to display dynamic pricing that fluctuates throughout the day by 2025. Here's what customers need to know.
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In an environment of painful (almost insulting) food price increases everywhere, Wendy’s decides to remove price predictability from the equation, ensuring that I never know what I’m going to pay, except that I can guarantee I’m going to be gouged when I most want to eat.
Yeah, I don’t care what they sell. I don’t want to be treated like that.
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