Scientists just found a way to break through climate apathy: Boiling down data into a binary — a stark this or that — can help break through apathy about climate change.

We just need to get clergy on board and telling their congregations that the magic man under the ground is trying to conquer the realm of Earth and expand hell (that's why it's getting so hot), and that the magic man in the sky would really appreciate if everyone would stop making the magic man under the ground's job so easy.

We need to stop using big sciencey words like "climate", "change", "global", "warming", "weather", "melting", "ice" etc. and use words that they understand like "demons", "hell", "bad juju" etc.