Terrified.

For government organizations and websites they will defund resources, delete published data, and forbid terminology from being mentioned. Funding for research programs will be cut.

For social media websites they may try isolate groups by forbidding topics and moderation.

There will disturbing press announcements every few days. If there is no public outrage they will keep taking it further.

Markets will get further deregulation, maybe some scheme to tank it and issue another stimulus followed by inflation.

States and cities with strong protections in place will push back. Other places will see people emboldened by their rhetoric to take it out on others.