Google says pause ads on YouTube are getting a very positive reaction from advertisers. The company could roll them out widely soon.
YouTube first spoke about pause ads last year when it started trialing them in select regions. At the time, the company said that when you pause a video, it will shrink, and an ad will appear next to it.
“In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content,” Schindler noted. He went on to share that YouTube’s pause ads are “driving strong brand lift results” and “are commanding premium pricing from advertisers.”
Schindler didn’t share any timelines for when pause ads will start appearing on YouTube, but we know they’ll first roll out on smart TVs. The nature of these ads, including their duration, skippability, and more is still unclear. We also don’t know if Google plans to introduce these ads on YouTube’s mobile apps.
A neat programming project would be to migrate YouTube videos to PeerTube for content creators. If a YouTuber decides to put their videos on PeerTube as well, it should be as easy as possible.
Sweet, do you have any links on how to set that up? My next goal is to set up my own lemmy.<mydomain> instance up so I can pull various things for my own aggregation. Last I tried, I had errors after the Rust compiling steps, need to try it agian.
I tried Odysee out for a little while but TBH there are too many Crypto-bros and White Supremacist Insurrectionists for my tastes. You can't even stream or post large videos without investing in their crypto.
There are shitty people on YouTube too, why hate on a platform just because shitty people use either one of them? Beats giving money to YouTube, we have to start somewhere to decentralize more.
Playeur exists. You just gotta convince your favorite YouTubers to switch and/or cross post. They apparently have tools that make migrating pretty easy. A few of my favorite ones are on there, but most aren't.