I get the inspiration, but ... Dilberito?! How was such ridiculously niche branding supposed to succeed?? Is the creator seriously that far up his own ass??
Scott Adams is so far up his own ass it's recursive. He believes he's one of the greatest philosophical minds ever and that he'll be remembered for anything he's done other than Dilbert. He's also a massive white supremacist and super sexist.
The New York Times noted the burrito "could have been designed only by a food technologist or by someone who eats lunch without much thought to taste."
And years later, Soylent came on to the market being designed by the exact same type of person.