Weird company to target, these days I feel like Windows PC users are on average far on the "knowledgeable" side of the spectrum, not as far as Unix system users of course.
Apple and mobile OS users are the ones who know nothing about their system.
Yeah like at least windows gives you an error code, Macs basically just say "uh-oh, we did a fucky wucky and your device has failed, contact apple" and now your stuck searching up the exact text and trouble shooting a dozen potential issues and dozens more potential fixes.