BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them
BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them
www.thedrive.com BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them
The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.
BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.
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Toyota is doing this sort of thing too...
Every car manufacturer will. $$$ is the final decision maker, and the more that are doing it the less bad press matters cause it's not like the consumer has a choice
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